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Publisher's Summary

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset - and that mindset can be cultivated.

“If you’re scaling a company - or if you just love a well-told story - this is a book to savor.” (Robert Iger, number one New York Times best-selling author of The Ride of a Lifetime)

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive start-ups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the 21st century.

Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)

Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

©2021 Reid Hoffman, June Cohen, Deron Triff (P)2021 Random House Audio

Critic Reviews

“Whether you’re at a start-up or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity, and realism.” (Satya Nadella, CEO, Microsoft Corporation)

“What if, instead of learning from one entrepreneur at a time, you could distill the lessons of many of the greatest founders of our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.” (Adam Grant, number one New York Times best-selling author of Think Again and host of the TED podcast WorkLife)

“[Hoffman] seizes on traits that might otherwise be missed...[and] earnestly contends that, through careful attention to leadership and culture, the propulsive drive to grow can be disentangled from the toxic behavior so often associated with explosive expansion. It feels like the triumph of hope over experience.” (The Wall Street Journal)

“[Reid Hoffman] shows how any company of any stripe can bake generosity and social good into its DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.” (Daniel Lubetzky, executive chairman and founder of KIND and New York Times best-selling author of Do the KIND Thing)

What listeners say about Masters of Scale

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Excellent book!! my eyes are wider.

This book is filled with tons of information on the reality of scaling a great idea or product. I will be applying many of these principles to my venture.

1 person found this helpful

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Love this book - read it twice!

This book has a shit ton of gold nuggets inside of it the best part is when you read it over because you realized how many you missed. I’m curious to see how much I missed when I read it again in 3 months.

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It's not a book it's meandering excrement

Worst, absolute worst audible ever produced. 1) can you stop selling me the authors other book Blitz scaling inbevery chapter! 2) this is just a mix tape of podcast content... No science, no original thought. 3) "Reids analysis" is useless paraphrasing self evident to a kindergartener

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Ready to do some good?

Great stories from the entire world of entrepreneurs who all came from different walks of life. A must read if you plan on or ever plan on building a business.

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Great insights for business leaders and aspiring entrepreneurs

Great read for business leaders and aspiring entrepreneurs. Some of the messages about doing good didn’t ring true for tech companies featured but good food for thought.

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Epic

Loved all the real stories and how they each overcome many challenges

what a book!

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  • 01-17-22

Mining for a few nuggets

the book succeeds in painting the portrait of numerous entrepreneurs their product or service company struggles challenges and ultimately their successes in creating new innovative and sought after products. where the book falls short from my perspective is in parsing each stories trajectory and through line to find precious few relevant nuggets of useful information.

the stories recounted are more personal journeys observations and firsthand accounts and while all compelling did not provide specific and tangible data or specific procedural steps and or recommendations that would be applicable for my specific startup interests and requirements.

On a personal note having been at broadcast.com after Mark Cuban sold it to Yahoo for over 3 billion dollars I was there to witness it's decline and ultimate separation of over 300 employees from the firm, this due to a lack of a scalable business model as deemed by Yahoo. This is not a bitter recounting but more a reality check that the success as painted in this book don't always reveal the full and complete story as it affects or affected employees.

As with all stories about personal journeys readers should take them with a grain of salt look for those few nuggets and toss back the dirt contained within the pan.

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Cliche and boring

It’s full of really vague stories about startups that are told in the stereotypical Silicon Valley way. Cliche.

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A must read for business founders

This was such an amazing book with very real and applicable tips for growing a business! I loved it!

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Lots of Golden Nuggets in a beautiful read

I enjoyed listening to this book and it went very fast. Full of valuable entrepreneurship insights and purpose.