• No BS Direct Marketing

  • The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
  • By: Dan S. Kennedy
  • Narrated by: Mike Lenz
  • Length: 6 hrs and 15 mins
  • 4.8 out of 5 stars
    133

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Publisher's Summary

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.

©2018 Entrepreneur Press (P)2019 Gildan Media

What listeners say about No BS Direct Marketing

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Accommodating PDF Not included??

The book refers to the pdf several times, but Audible doesn't have an accompanying pdf. Where is this?

8 people found this helpful

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Very intuitive

My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough

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Very informative

I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website

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Great book. Love Dan Kennedy. No really.

Narrator did great. Love the marketing guiness that Dan is and the ideas that come from each book.

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To business owners who want to fix their marketing but don’t know how.

Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.

I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.

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The best to start on direct marketing

Dan Kennedy is probably one of the best marketers out there, this title is a bit basic, but if you are not a marketer may be one of the best options to start on that topic.

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Any Small business owner should listen

Great book looking forward to the next book!
Dan Kennedy is truly an expert at marketing I believe that if you practice the principles that you learn in this book you’ll see a huge amount of success I am just getting started and I’m already getting way more customers and handling things way faster and being less reactive and more responsive

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No Bull💩

No BS this book has fundamentally changed the way I have approached marketing my company. i have a new profound love for direct marketing

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great 👍 book

love the book and got a lot of great ideas and look forward to implementation

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Good information and and it's worth a relisten

Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.

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  • Scott_Birch_1990
  • 12-10-20

Informative

Very informative. I'm new to marketing so was insightful. Although it did refer to actual diagrams in the book an accompanying PDF would have been nice.

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  • Alex
  • 05-30-21

Hard WORK

There is no doubt Dan Kennedy is a brilliant marketer. And there is valuable information in here that is worth a lot more that the cost of the book. But there is so much upselling at every twist and turn and so much spin on every corner to lead you to another purchase that it makes it very very hard work to stick with it. A lot of the content is the same content in other Dan Kennedy books. I'd happily pay more for a shorter to the point version.

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  • Andrew Henderson
  • 06-16-20

Great marketing book

Direct response marketing is the best way to market your business and Dan is the master. I have a corporate catering business in Australia and have grown the business with these strategies, thanks Dan.

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  • Rianna
  • 02-19-21

Incredible

Filled with creative and actionable marketing strategies and insight into targeting prospects pain points. Plugs his own sales quite a bit but the rest of it is gold. Definitely going to read his other books.