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Publisher's Summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.  

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.  

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

©2014 Entrepreneur Media, Inc. (P)2018 Gildan Media

What listeners say about No B.S. Guide to Brand-Building by Direct Response

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  • Overall
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    5 out of 5 stars

Lacks Detail on how to execute

This book is abroad brush overview with examples. Very little detail on how to actually write direct response marketing. Its more of an extended sales letter for GKIC to impress on you that direct response works so BUY MORE stuff. I already knew that it works so teach me how to do it. The website links referred to for free tools and examples are all gone and are replaced with upsell pages.

4 people found this helpful

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very long sales pitch for Dan Kennedy affiliates

i got as far as chapter 14 waiting for something useful to materialize until i gave up - its like the whole book is "wow, Dan Kennedy is such a brilliant guy, this i how rich it made me..." without anything of actual value being given.
And very importantly, this book is NOT written by Dan Kennedy, but rather by affiliates who deliver a lot of fluff, cross selling to their own books, websites, courses , etc.
this whole book is a big sales presentation

1 person found this helpful

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Book was easy to listen to

Being a sales guy and listening to this book peeled a few layers of the "MARKETING ONION" back for me.

1 person found this helpful

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Don't waste your time on this book

I purchased this book under the impression that it was written by Dan. Kennedy, but it was not the case.

7 people found this helpful

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Why use few words when many will do?

I agree with the author's premise that direct marketing in the way he suggests is a superior approach. However, what could easily be described in less than three chapters the author turns into War and Peace. While the book provides useful information, getting that information is made painful by dragging the reader through the weeds and endless upsell pitches. This book is itself an advertisment more interested in your next purchase than providing value via the purchase you just made.

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Great listen

You get exactly what you are told you will get, nothing more, nothing less. Straight to the point, one sided arguments, no fluff.