1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $22.67

Buy for $22.67

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award

Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR 

In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

“The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times). 

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees. 

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg - once supportive of the founders’ autonomy - began to feel threatened by Instagram’s success.

Frier draws on unprecedented access - from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide - to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

©2020 Sarah Frier (P)2020 Simon & Schuster Audio

What listeners say about No Filter

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    350
  • 4 Stars
    159
  • 3 Stars
    63
  • 2 Stars
    11
  • 1 Stars
    4
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    336
  • 4 Stars
    112
  • 3 Stars
    34
  • 2 Stars
    5
  • 1 Stars
    2
Story
  • 4.5 out of 5 stars
  • 5 Stars
    292
  • 4 Stars
    132
  • 3 Stars
    47
  • 2 Stars
    13
  • 1 Stars
    5

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Well Told Story of the Rise and Reach of Instagram

Don’t be put off by the audio sample featuring the author’s voice reading an introduction. The book is actually perfectly narrated by Megan Tusing and one of my favorite audiobooks of the year.

No Filter (great title) is the well written and researched behind-the-scenes story of the social media giant that has changed the way we travel and “curate” our lives. Facebook values time spent on the site (quantity) more than quality. Kevin Systrom’s Instagram took the reverse approach — keeping the site simple, focused on craft and beauty, avoidance of bells and whistles that distracted and jangled the user. It worked — and then Facebook took over. The book details Systrom's vision for Instagram but the real story may be Mark Zuckerberg’s ego. Have you noticed the new "Instagram by Facebook" tag when you enter the app? Do you enjoy seeing it? No, me neither— but I guess MZ does. Both Systrom's and Zuckerberg's approaches are interesting to hear about.

Audiobook producers and publishers: you do nobody any favors when you have an author read their own introduction. We don’t need that personal touch, especially amateurish attempts that are used as samples on Audible and might mislead a listener into thinking the whole book is read as poorly. Writers, stick to writing unless there is a compelling reason to record. This introduction also has quarantine production values and seems to have been recorded in a closet.

Fortunately a wonderful reader, Megan Tusing, takes over. Hats off to Tusing for an intelligent, well paced, clear reading. I will seek out her narrations out! (No, not a friend or relation — just long time Audible addict who has come to deeply appreciate the best readers!)

Otherwise, excellent work, Sarah Frier — great tech tale well told.

10 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent

As a former employee, it was great reading this! The context provided is certainly not far off from the day to day of that course company

2 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Would have been great except …

I was enjoying this except… the author’s liberal sounding tone kept getting in the way. I would be listening and enjoying…. Until some liberal sounding babble would come spewing out and instantly put me in a bad mood. I’m listening to enjoy hearing about IG’s start and story. The story went pretty smoothly and I would have enjoyed it had it not been for this odd undertone .. sucks authors and you such keep ruining things with this stuff.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The Narrator is not the same person in the sample!

The Narrator is not the same person in the sample. Whyyy??? Please improve my experience

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Wow

I can’t believe how much I didn’t know about the history behind Instagram and how useful but also how toxic it can be. There was so much I learned and I loved the conclusion to this book, it was great! I really enjoyed this book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

If you work in social media marketing read this

Working in social media and marketing, also growing up with this app being such a big part of my life it was great to get the know the back end of things. Great story!!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wow! What a story!

The author did great investigating and brought the story of Instagram to life! I thoroughly enjoyed the narration from the author and timeline of this whirlwind of a story. Worth the listen or read!

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

Came across too nice

FB and IG have had a huge impact on out modern world, and not always for the best. However, this book politely dances around the issues - often making IG out to be an innocent bystander in FBs scandals. Was hoping for something more.

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

A biased and agenda driven history of Instagram

Though interesting, i can't avoid feeling that this entire book was written to praise the founders of Instagram and the app itself and portrait Mark Zuckerberg as a self centered and rather stupid villain who puts his feelings above the needs of his business.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

informative but not inspirational

A good narration of what happened at Instagram from day 1 to how it's today