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Publisher's Summary

More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media, but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

  • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google  
  • Ray Chan, CEO and cofounder of 9GAG 
  • Julius Dein, internet personality and magician with nearly 16 million Facebook followers 
  • Mike Jurkovac, Emmy Award winner and creative director of will.i.am and the Black Eyed Peas 
  • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen 
  • Eamonn Carey, managing director at Techstars London 
  • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. 
  • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment 

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

©2020 Brendan Kane (P)2020 Audible, Inc.

What listeners say about One Million Followers, Updated Edition

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A Very Poor Read

This book took 5 minutes of information and managed to stretch it into 7hrs and 50 minutes of pure pain.

A full summary of useful information:
Post often on social media
Review what works
Do more of what works
Buy Ads

The end.

26 people found this helpful

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A lot of advertisement for his own company

I don't want to pay for advertisements, I want to pay for information. So many times the author writes "we have workshops for that" "e-mail me if you're interested in this" ext.... This is the quality I would expect from a free e-book.

14 people found this helpful

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A massive infomercial

Wow, if I hear Brendan Kane read out “email me at”, “visit my website at” or “read my blog at”, I’m going to lose it! He says that at least 10 times in each chapter. This is literally the biggest annoyance. He had some good content but it is lost at his self promotion. There are other books with authors that actually what to teach you tactics. The biggest thing you will learn from this book is Brendan’s website URL.

8 people found this helpful

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Good but took too long

All of the important information that actually mattered could’ve been said in less than an hour.

7 people found this helpful

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Essential read for Entrpreneurs

This is a fast, easy and practical read for anyone who wants to build a brand on social media.

2 people found this helpful

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ONE MILLION OR ONE, You will be enlightened!

Newly introduced to Brendan Kane’s work, I am hooked.
Regardless of the growth you are looking for, the principals are truly enlightening.
We can too easily make a simple strategy complicated.
Brendan explains very clearly what is possibly if we are willing to put in the work.

Grab Your New Notebook!

Enjoy!!

1 person found this helpful

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Zero Value Better Resources for Free on YouTube

Very unimpressed and found zero value in this book. If you are a small creator and looking to grow, this is NOT the book for you. Another “Guru” who’s name you will regret hearing if you buy.

1 person found this helpful

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  • TR
  • 11-22-21

Total trash. No seriously.

There's a lot of hype about this book on Facebook through paid ads. The truth is, the book is nothing but fake hype. You don't get any real advice on how to get a million followers in 30 days.

Use fake engagement groups? A violation of TOS. Please don't do this.

Pay influencers to promote you and use paid Facebook/IG ads. This is the big takeaway. Do you really need to pay all this money for a book to tell you that? Seriously?

This book is a joke. The person who claims to be an expert shows no real valuable advice that will truly get you 20 followers, let alone 1 million - unless you have a massive budget for paid promo. I'm not saying paid promo isn't valuable but I didn't need to buy this book to tell me that. Please do yourself a favor and skip this book. This guy will give you nothing of value that you couldn't already learn on YouTube for free.

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Great book!

This was a very impactful book and it answered alot of the questions that I had about creatibg an effective Social Media Strategy and Social Media Marketing at different levels. I am excited to listen to it again. Keep up the great work Brendon and team!

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  • HP
  • 11-15-21

Winded, boring, little to no useful information

Giant ad for the author's services with little meat. Like come on man, tell me something useful. Please. Audible give me my credit and 2 hours of my life back. If i'm 2 hours into your book I should have more information by now.

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  • Gavin
  • 11-17-21

7hrs 50 minutes of advertising

If you want to hire Brendan this is the book for you.

Basic premise is try something, if it doesn't work, try something else. There is very little actual information or knowledge that anyone can gain by watching 1 or 2 videos on YouTube.

8 people found this helpful

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  • Anonymous User
  • 09-08-21

so epic

wow, the most informative read I've had in a world full of vague information. really gives you the tools and information you need to market your brand. love it

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  • Anonymous User
  • 04-22-21

Brilliant

Will be listening to this book a few more times. Next time I’ll be sitting with a note pad and pen