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Publisher's Summary

Do you have a process that you can use to overcome even the most bizarre sales objections? Learn how master salespeople smoothly close deals in the face of the world's toughest objections.

In this audiobook, you'll learn a four-step program taught by IBM and Xerox that has proven to produce top-performing salespeople in their industry. This needs-based approach will help you overcome objections with ease and close a higher percentage of sales.

One of the world's top motivational speakers, Zig Ziglar, will teach you how to adjust your voice inflections to overcome the five most common sales objections. Your voice can make all the difference in phone sales and presentations, so knowing how to control it is key.

Also in this audio program, Tom Hopkins, America's number-one sales trainer, shows you how to find out what people are willing to pay for your products and services.

Never before has a more comprehensive collection of sales expertise from best-selling authors been assembled. Usher your career into the top two percent of sales achievers by learning these advanced techniques for handling sales objections.

©2014 Made for Success (P)2014 Made for Success, Inc.

What listeners say about Overcoming Top Sales Objections

Average Customer Ratings
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Another great book for sales guidance.

Another great book for sales guidance.

Must listen to a few times and take good notes to remember the excellent objection overcoming sales techniques.

The stories told by Zig in the book paint a great picture of what it takes to be a professional.

Would recommend.

2 people found this helpful

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Great for newbies

Would you consider the audio edition of Overcoming Top Sales Objections to be better than the print version?

I own the Audio version of this, It is great for those like me that have been selling for a short time. By listening through one time I was better at talking through a sale, I would definitely recommend this recording!

2 people found this helpful

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    2 out of 5 stars

I wouldn't buy it again

I was looking for objection handlers. Realizing that most objections have been heard over and over again, I'm looking for templates on overcoming them. It started off strong with Tom Hopkins. Actually helped me craft a company statement. But the remaining three quarters was very basic. I feel I wasted my money and could have bought a much better book.

4 people found this helpful

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It’s okay

Most of the stuff can be found other sales books, some items are outdated. If it’s on sale for $5 or below, worth it. Do not use a credit on this.

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Very instructive and easy to follow

Very good pointers, easy to follow and understand, good way to learn or improve skills.

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Overcoming top sales objections

Very useful and practical tips on the sales process. Lead with need. Ask open ended questions.

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Insightful

Knowing your prospect definitely outweighs mastering product. Both are extremely important. Always trust the process

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Feels too guru-y

I was not able to listen much at all, because it sounds like a presentation done by a guru. If it started with so little content, then I don't really expect it to get better. Maybe listen for 20 minutes, it should be enough for you to make up your mind!

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great refresher... cliff notes of other greats

basics never change. process rules the day. keep it simple. the techniques have stood the rest of time.

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Trove of Value

I am happy I decided to listen to this audiobook and listen again and again and again. Professional sales is complex, from the multilevel offices to the Main Street retail sales success for some may be time and places. For others effort may be necessary. Both types IMO should listen to this quality audiobook.

Have seen Zig’s name in several places, this was my first listen of his productions.