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Publisher's Summary

The ultimate guide to relationships, influence, and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion.... None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.

If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.

Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.

This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:

  • Three relationship myths that are holding you back
  • Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits, and advance your career
  • The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs
  • How to anchor your business relationships and create loyal customers who will never leave you for a competitor
  • How to build your personal brand to improve your professional presence and stand-out in the market place

People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

©2010 Jeb Blount (P)2012 Gildan Media

What listeners say about People Buy You

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You will improve your communication skills!

Changed my style of communicating write after listening to this. The narrator is not boring at all as others might say.

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Good Content, Dull Performance

Having read and listened to a number of Jeb Blounts books I will admit that there is significant overlap in content if you fall into that same category. However, that is not to say that the content does not maintain its value. Jeb’s material always brings with it a sense of relevance and specific ideas for application, which I greater appreciate. “People Buy You” is no different. Read it, listen to it, digest it, but most importantly, apply it, and you will be better off for it.

That being said, and not to take away from the content itself, but I did find that the particular narration was dull and unexciting. His books are definitely better when he is the narrator. However, don’t let that dissuade you from the book; maybe just consider reading it yourself.

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Jeb keeping it simple, but effective!

after reading this book I have two distinct goals. The first, to simply listen better. to listen with the intent to understand actually care about what's coming out of the person's mouth in front of me. The second, is to ask better follow-up questions to let the person know I'm listening and to get them to talk some more so I can listen even further.

Other than that, short book, tremendous amount of awesome content and I look forward to reading it several times more.

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Great Book, highly recommend!!!!!!

I truly enjoyed each and every chapter. Tons of useful information. I would highly recommend it to anyone who wants to be successful in sales plus make a great deal of money.

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dry delivery good content

it has good content but the delivery is a little dry. Easy to turn off buy stay through it it is worth it.

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Business skills

Great read because he explains things and gets to the point. I learned many new ideas on how to tackle areas I was having problems in my business and potential things that could hurt me down the road in business.

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I Highly Recommend This One!

I really enjoyed this book, it's well written and easy to understand. Jeb is full of great insight! His books have seriously helped me take my business to the next level.

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I really enjoyed this book like all of Jeb's

Jeb Blount, is a fantastic author and sales professional! I always highly recommend his work to my peers and other professionals in any sales environment.

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  • sean
  • 08-29-21

Great info

Content was a bit of a summary of Sales EQ, but fantastic information none the less. Narrator is robotic, but still conveyed the message well. 10/10 for content.