• Permission Marketing

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 1 min
  • 4.3 out of 5 stars (661 ratings)

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Permission Marketing

By: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.
©1999 by Seth Godin, All Rights Reserved (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

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  • Overall
    2 out of 5 stars
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    1 out of 5 stars

Out Dated

AOL. Palm pilots and saying the internet will never be like TV. Need I say more? This books needs a 2.0 version, serious revisions and a drastic update. Not worth the 1 credit.

8 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars

Good concepts but outdated examples

Would you recommend this book to a friend? Why or why not?

Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.

4 people found this helpful

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    3 out of 5 stars
  • Al
  • 06-25-09

Good ideas

I liked it but a little vauge

3 people found this helpful

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Demystifies Selling

Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

2 people found this helpful

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A Bit Dated, But Still Highly Recommended

You’ll hear references to companies that are no longer around. If you’re young in the tech world, you may not know or understand these companies and why they are being used (Excite, Starfish, and AOL are examples).

STILL, Seth Godin is a genius, and I recommend listening to EVERYTHING he’s ever produced. You WILL ALWAYS LEARN something from listening to Seth.

1 person found this helpful

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Foundational for any level marketer!

Wow, I’ve been in social media marketing for 8 years and this book affirmed so much of what has built my success. Godin shares in a simple and structured way anyone can understand.

1 person found this helpful

  • Overall
    4 out of 5 stars

Sure, this is good, I guess.

Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

1 person found this helpful

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Still good

It is dated at this point, but still worth the listen. It is really short, so not a waste of time.

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A must read and listen for all Marketers!

This is a great book on How to use Marketing get permisson to engage and sell to customers.

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Great content, but needs an update

Seth Godin thoroughly yet concisely lays out a playbook for permission marketing, and much of what he discusses is timeless. However, this book could use an update, as many of the examples were dated, and considering the change in the internet over the past 20 years, I think this book could stand to be even more relevant. Still a great and essential read for those looking to become better marketers.