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Publisher's Summary

Becoming a persuasive salesperson requires the salesmaker to win others relationally in order to persuade them financially. To be successful, it's not enough to sell your product - you must sell yourself. Persuade is a playbook with essential information to help you connect quicker, communicate confidently, and close more sales.

If you do everything right during the sale but don't close the sale, you will find this audiobook invaluable. Persuade is a "closers" roadmap that will help you effectively move customers through the seven stages of the sale. Learn how to close deals with a natural ease which comes easy to people who use this system.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow, who share stories and case studies on how they deploy the powers of persuasion.

If your success is determined by your ability to move people to decision, you will grow in your confidence to communicate, connect, and persuade.

©2017 Scott Hogle (P)2018 Made for Success, Inc.

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What listeners say about Persuade

Average Customer Ratings
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  • 4 out of 5 stars
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Reviews - Please select the tabs below to change the source of reviews.

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  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

There are good reminders but nothing new.

The audio book's production and read are well above average and I heard few mistakes in the read. Unfortunately, there is nothing new. It is just derivative of everything else out there repacked and gimmicked into "seven [alkward] laws."

I can summarize sales - Trust your gut and be likable first - then ask questions that allow people to come to their own conclusions based on your offerings. That's pretty much it.

The author missed this but, the more you talk, the higher probability you say something objectionable. When you let them talk, your likability goes way up. Because they said it (whatever "it" was) - everything they say, they agree with (surprise). He takes way too much time and over-complicates the painfully obvious. They all do, all the gurus of the secret hidden mysteries of sales.

Sales is nothing more than being a good listener and rephrasing your statements as questions when you need to steer the interaction towards your products or services.

5 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Learn how to sell while being a great human.

Some how Mr. Hogle figured out a way to show you a new perspective on sales mixed in with personal improvement. I have read many books on self improvement. Over 15 Brian Tracy books, Anthony Robbins, Zig Ziglar to mention a few. The Author created 7 foundations with exceptional detail on how to apply them to your life in a way that I have personally never heard before.

The Christian foundation that flows through this book, keeps you grounded on being a good human while a great businessman and salesman.

I am very grateful that this books was written. Mr. Hogle is a inspiration who has helped form my life.

God bless him & his work. .He is a blessing to us.

3 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

No wonder this was free

The plus catalog strikes again, this is bad, this is really really bad, more redundant than my review

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    2 out of 5 stars

waste of time

the book content was garbage, was nothing given filled up to to be ticked off bucket listof author

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Doesn't Flow

I tried. I'm interested in the topic, but maybe not as much as I thought. The story and narrator did not hold my attention.

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Horrendous Background Music & Lots of Fluff

Listen to the reviews about background music. It’s incredibly annoying. Once it stops, the remaining content is at best generic.

  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Music?

The intro was very long and there was a MUSIC TRACK through it. Impossible to listen to on 2x speed… and it’s too much fluff for me. I would rate it a 1 but since I have barely listened in, the music and fluff (too much introductory words) made me give up, so maybe it gets better after chapter 4.

  • Overall
    5 out of 5 stars
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Easy listening

Great info. Timely and helpful. Easy to listen to. Very interesting. Audio was great.

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    4 out of 5 stars
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    3 out of 5 stars
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    5 out of 5 stars

Great book, production a little less than perfect

The reader seemed to read too fast and not really pause between sections/headlines. I had to rewind a lot to get everything.

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Background Music

I don’t know about others but most times when I’m listening to audible I want to focus on what the narrator is saying and reflect on their words. It’s hard to do that with this audible. Background music is so distracting.