• Persuasive Copywriting

  • Includes Copywriting: Persuasive Words that Sell, Mind Hacking: 25 Advanced Persuasion Techniques, Email Marketing: Convert Leads into Customers | Updated 2019 Internet Edition
  • By: Luigi Padovesi
  • Narrated by: Peter Prova
  • Length: 3 hrs and 22 mins
  • 4.7 out of 5 stars (186 ratings)

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Publisher's Summary

Copywriting is the art of using words to achieve a goal. 

This is a bundle of three books exploring mental manipulation through written communication. An indispensable collection for entrepreneurs and marketers. 

Discover the secrets of persuasive copywriting and write effective emails and sales pages. 

We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. 

We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way. With this book you will discover...

  • The origins of copywriting and the problems it solves in the customer's mind 
  • What do we mean by persuasive copywriting  
  • The two mistakes 99% of copywriters unkowingly commit 
  • How to maximize your value-by-word 
  • How to bring value to your specific target to make them trust you - and purchase from you  
  • The secret words that will have a massive impact on your campaigns
  • How to create affinity with your client 
  • Use transparency and intrigue 
  • Learn how to grant flattery and behavioral licences
  • Which numbers you can leverage 
  • Appeal to authority - even if there's no real authority yet 
  • Discover how to craft a common enemy 
  • How to proceed by steps to avoid refusal 
  • How to be aggressive with sales 
  • Learn how to craft a false alternative 
  • Discover the tricks to create familiarity with your customers
©2019 Luigi Padovesi (P)2019 Luigi Padovesi

What listeners say about Persuasive Copywriting

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    3 out of 5 stars
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    3 out of 5 stars

Very annoying voice

Very basic, beginning talks too much about the benefits. I bought a book about persuasive copywriting precisely because I am aware of the benefits. And sorry but the voice is really annoying, talks very slow and sounds like he's got a cold. Pronounces words in ways I have never heard. "Sales" sounds like he's saying "sells" or "sulls". Listening has been a struggle.

4 people found this helpful

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helpful guide for begineers

If you only invest in one e-book on copywriting, this must be the one. It is nothing quick of a masterpiece! The author is brilliant. I've been passing this e-book over for a few months, do not make the error I did with the aid of waiting!

2 people found this helpful

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good book

This book is a decent asset for individuals getting into copywriting or need to improve their convincing composing capacity. Following the rule that individuals buy fundamentally from basic feeling at that point get rationale to legitimize the choice, the creator ventures through standards at that point delineates them with convincing models. He additionally has given great assets on his site to supplement what's in the book. The online networking area is a touch dated yet at the same time significant.

1 person found this helpful

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The narrator distracted from the content.

The content of the title seems fine. I didn’t find anything particularly insightful, but to be fair to the author, I found the narrator to be terrible and ruined the material for me.

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What’s with the voice?

Is it at robot narrating? As far as I get it was announced that a real person is performing…

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Helpful Techniques

This book has great stories and helpful techniques I just wish it was longer and went more into detail.

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Not Good at all, waste of money!

This book is just a basic information about copy writing, you can find better content but googling "Copy Writing" Don't waste your money and time!

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Helpful !!

Despite the fact that this was required for school, I despite everything enjoyed it. It was anything but difficult to peruse, also amusing. I didn't feel like I was perusing this for school.

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Excellent!!

It gives pratical and simple to process techiniques on copywriting for business.Thanks to author for giving us a wonderful book.

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Best Book i had ever seen

This is must-tune in for business people, particularly in the event that you battle with copywriting. I'm pretty darn acceptable at copywriting and I got a great deal out listening this book.

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  • Mr. L O'Hagan
  • 06-23-20

Weak and robotic

The information in this book very weak and very basic at best.

The voice of the narrator(s) are also very robotic and dull which made it a challenge to listen to.

2 people found this helpful

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  • Karen
  • 06-04-20

very monotonous to listen to

The content of the books (there are 3 or 4 of Luigi's books read consecutively) seemed rather general on the whole, I was looking for something more specific with concrete examples to work through. The script wasn't adapted for audiobook, so some bits won't make sense (look at the headline in the example...?) unless you are following along with the written version.
The voices (there are two, the author and another) are rather monotone and difficult to listen to. On the whole I was quite disappointed and have since bought different books in print to learn from.

2 people found this helpful

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  • just-ice
  • 12-07-20

great clear information.

great clear concise information a book that I feel I will return to again to refresh my knowledge.

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  • Henry Davis
  • 01-16-20

This is a simple, well-detailed audiobook

This is a simple, well-detailed audiobook on copywriting and it's the kind that you could always refer to while writing. what I loved the most is that I learned something new on 'Persuasion' and I can't wait to use it in my listening.

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    4 out of 5 stars
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  • Eunice Lehner
  • 01-16-20

I am totally satisfied with this audiobook

I especially thought that the tips in the first half of the audiobook regarding web writing fundamentals and practices were very helpful.

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    4 out of 5 stars
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  • Courtney C. Pryor
  • 01-16-20

This audiobook offers a comprehensive

This audiobook offers a comprehensive and accessible look at copywriting and how to become better at it. I've highlighted so many passages in my kindle version that I think I'm going to have to just give in and buy the print edition!

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    4 out of 5 stars
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  • Ms. Jacquelyn Reichert
  • 01-16-20

The content of the audiobook is very important

This audiobook is a must have for any web site manager, content coordinator, copy writer. It contains a proven methodology with solid examples.

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    4 out of 5 stars
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  • Tremaine Feest
  • 01-16-20

Very helpful and easy to follow

Very helpful in avoiding the common mistakes that so many make. This audiobook take a century's worth of marketing learnings from the world of direct mail and applies them to the web.

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  • Julian Morissette
  • 01-16-20

I follow this audiobook

I noticed that some of the people mentioned in the audiobook as being helped by the authors or being in some way associated with the authors had sites.

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  • Charles S. Seals
  • 11-11-19

This audiobook does a wonderful job

This audiobook does a wonderful job of explaining the basics of writing a good advertisement.
Written in 1964, the content is a bit dated in its references but the basics of good copy-writing haven't changed. So this book is still relevant for all of us who want to write better ads and apply the techniques necessary to bring in a sale.