• Pitch Anything

  • An Innovative Method for Presenting, Persuading, and Winning the Deal
  • By: Oren Klaff
  • Narrated by: Stephen Bowlby
  • Length: 6 hrs and 14 mins
  • 4.9 out of 5 stars (227 ratings)

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Pitch Anything

By: Oren Klaff
Narrated by: Stephen Bowlby
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Publisher's Summary

Gold Medal winner - Top Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.” (Joe Sullivan, founder, Flextronics)

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” (Josh Whitford, founder, Echelon Media)

“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” (Ralph Cram, investor)

Pitch Anything offers a new method that will differentiate you from the rest of the pack.” (Jason Jones, senior vice president, Jones Lang LaSalle)

“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” (Steven Waldman, principal and founder, Spectrum Capital)

Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” (Louie Ucciferri, president, Regent Capital Group)

“I use Oren's unique strategies to sell deals, raise money, and handle tough situations.” (Taylor Garrett, vice president, White Cap)

“A counter-intuitive method that works.” (Jay Goyal, CEO, SumOpti)

About the book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

  • Setting the frame
  • Telling the story
  • Revealing the intrigue
  • Offering the prize
  • Nailing the hook point
  • Getting a decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you'll have more funding and support than you ever thought possible.

Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

©2014 Oren Klaff (P)2011 McGraw Hill-Ascent Audio

What listeners say about Pitch Anything

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Worth it if you're willing to adapt your ways

I loved this book as it was given to my by our daughter, and highly recommend you take a listen to this especially if you're new to sales

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Awesome book

Awesome book, totally recommend for anyone looking to take their pitch to the ultimate level

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Very interesting and informative

This was extremely enlightening! Found a number of critical errors I have been making! Excited to implement some of these new ideas. I will update my review once I have revised my pitch and test driven it. But so far my pitch can only get better.

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This should be taught everywhere!

This is really a jewel of a book, I just ordered a hard copy of this because I will revisit this very very often. Highly recommended.

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Lacking Depth

The author did a good job introducing some good concepts like framing, hot cognition, croc brain. It feels as though the promise made in the begining to explain how to use the concepts wasn't kept. Instead, it felt as though the author just told a bunch of anecdotes about how he was so awesome and clever at closing deals.

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Is NLP ninja.

I love the subject of neural English texts programming and understanding how the human brain Inputs and outputs information. Becoming a frame master is understanding is understanding the social dynamics. The true definition of a sales person is helping a person get closered what they truly desire Is by handling their objections.

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Awful

Didn’t enjoy this at all. Thought it would actually contain something worthwhile, but it really didn’t.

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This book is a MUST!

Great book not only for business, but also to help u learn how to deal with every social interaction that u will have throughout ur life. lots of gems in the book!

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This beats Rich Dad Poor Dad

High level framework on how to handle human psychology. Not only can this framework be used in pitching deals, it can be used in everyday life. These practical mindset books are worth their weight in gold. He got pretty specific and actually provided real world stories and next steps. Appreciate your work Oren

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Great Salesman

If you doubt your abilities as a sales person this is the book you need to read. I never understood the working of my mind, I still don't, Oren explains how simple people are. There three parts of the brain. We all have the three parts and where we spend determines where you fall are stay in your head. Croc, Mid, and Neocortex, (I hope that's spelled correctly). We all have and start off in the Croc brain and our goals is the Nerocortex. Whee we exhibit the this dominant logic in our heads. Our goal is to get to the Neocortex in the end part of our Brain.