• Positioning, 20th Anniversary Edition

  • The Battle for Your Mind
  • By: Al Ries, Jack Trout
  • Narrated by: Grover Gardner
  • Length: 4 hrs and 8 mins
  • 4.4 out of 5 stars (19 ratings)

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Positioning, 20th Anniversary Edition

By: Al Ries,Jack Trout
Narrated by: Grover Gardner
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Publisher's Summary

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent Audio

What listeners say about Positioning, 20th Anniversary Edition

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  • Amazon Customer
  • 07-06-22

Perfect for marketers in saturated markets

Llved the pace and content, lots of great tangible examples to really drum home ley principles. lots of the principles have become more relevant in the digital age where most markets are mature or saturated.

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  • Jon Cellier
  • 12-29-21

Excellent

Some dated examples although the principles established are bang on point - something that is not changing.

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  • MJBInspired
  • 12-16-21

Refocus your mind

If you are an entrepreneur looking to find your place in the big world of business. This should help you. I recommend taking the time.