Prescription for Advertising Volume One
- Narrated by: Dick Estell
- Length: 1 hr and 18 mins
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Buy for $6.95
- 1. Seeing the Whole Elephant
- 2. Getting to Where You Want to Go
- 3. Creativity - the Power to Break Through
- 4. Setting an Advertising Budget
- 5. The In-House or Out-House Dilemma
- 6. Finding a Good Advertising Agency
- 7. Setting the Ground Rules
- 8. How to Pay Your Advertising Agency
- 9. Keeping Your Agency on the Right Track
- 10. How to Work with Your Account Executive
Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.
What listeners say about Prescription for Advertising Volume OneAverage Customer Ratings
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- Melissa Lucas
Excellent reader with wonderful voice
What about Dick Estell’s performance did you like?
I love Dick Estell's performances. As a kid in Michigan I used to listen to him read every night on the radio from 10-10:30pm. I bought this recording because it had his voice. I have no interest in the subject, actually. I listen to it at night and it is wonderful to fall asleep hearing the cadences of his voice and not caring what he's saying. Could just be that I was conditioned as a child, but it works for me!