• Purple Cow, New Edition

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • 4.6 out of 5 stars (334 ratings)

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Publisher's Summary

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

©2020 Seth Godin (P)2020 Penguin Audio

Critic Reviews

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation

“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power

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What listeners say about Purple Cow, New Edition

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Outdated and bland

It is so outdated is still talks about CDs, Nokias and digital cameras.
No strategy for making a purple cow other than find your niche and be remarkable for them. Dare and fail quickly. Repeat.

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innovative

I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.

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compellingly exciting

the perspective gives me challenging thoughts that I really would like to implement in my business ideas. I'm excited to see where they take me!

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Good thesis, but dated

Perhaps the most amazing thing about this book is how relevant its core idea, of being exceptional, is despite how dated the book is and how much the world has changed since it’s release. One can only wonder what this book would be like if it were written after things like social media and the iPhone had been invented.

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Ok for a quick read

The objective is clear but was made clear early. Book examples are just outdated and thats when you loose interest.

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Good food for thought!

Although some of the examples used are dated, the underlying advice is timeless and quite useful. I have a lot more ideas about products, their potential, and how to market them effectively than I did before. I'd recommend this book to any entrepreneur.

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Don't be boring.

Even though many of the examples of companies and products are dated, the bottom line remains the bottom line. Figure out how to be remarkable. Superior customer service wins every time.

Seth Godin is a remarkable marketer and a very deep thinker. His material is always worth reading--again and again.

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Top Notch

His books are always great.. Even better when he narrates it. I need the hard copy now to keep in my collection to read again.

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Seth Godin always says something of value

...but this one, at this point, is a bit dated. Even as a "new edition."

Still, Godin is a master of the paradox and a source of inspiration, so if you just want to challenge or freshen up your business approaches, go for it. But maybe pick one of his more recent works.

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An interesting take on marketing

It seems to good advice to specialize in what you're good at and make yourself stand out.

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Profile Image for Ewel
  • Ewel
  • 06-26-21

Innovation 💡for growth

The ideas and pictures of growth presented here is remarkable and yet simple. There is the know your category and yet there to be different. As change is constant boring is nauseating.
Thanks Seth.

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