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Publisher's Summary

Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.

Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete reimagination.

As chief marketing officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

In Quantum Marketing, listeners will:

  • Understand the evolution of marketing and how to be at the forefront of future change
  • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry
  • Achieve breakthroughs in innovative thinking to compete in modern business
  • Gain perspective from top marketers across industries

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

©2021 Raja Rajamannar (P)2021 HarperCollins Leadership

What listeners say about Quantum Marketing

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Just a bunch of buzz words - no tangible knowledge

After reading several reviews, I had high hopes for this book. I got through the first chapter and thought “certainly they’ll be some actual advice in the next few chapters.” Unfortunately, the entire book is essentially this author saying “artificial intelligence will happen soon and will transform how marketers think of the marketing landscape.” If you like repetitive buzzwords with little to no “meat”, this book is for you.

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Excellent Read

So far it's one of my favorite books this year. Highly recommend read for any marketing professional.

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If you are in business at all READ THIS BOOK!

This book is like a torch for marketers and business people alike. Read it now

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Great book.

Excellent read :) very easy to read/listen to. Very good examples to clear the topics. I have only one comment, marketing is investment and not an expense. If you start looking at marketing as an investment, it will have a new meaning altogether. Thank you

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Identifies the Factors That Will Define Marketing

Dr. Rajamannar does an amazing job of synthesizing the impact on the field of Marketing of a vast range of interacting forces. This book is a must-read for seasoned Marketing professionals. It encapsulates how Marketing should be taught.

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Required Knowledge in Marketing

If you are a marketer, and are not familiar with, or agree with the concepts in this book, then you are as vulnerable as the trucker that refuses to believe self driving trucks are coming. Do yourself a favor and dive into this

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Exceeded my Expectations!

Thank you for writing this!

Your outline of where we have been, and where we are going were inspiring.

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  • Reality Reviewer
  • 02-14-21

Good Marketing Book

It provides information on the future of marketing but no real practical strategies to tackle it more of go research it yourself kind of deal. Still a useful read