The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons - most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen - are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone. 

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

What is genius? The word evokes iconic figures like Einstein, Beethoven, Picasso, and Steve Jobs, whose cultural contributions have irreversibly shaped society. Yet Beethoven could not multiply. Picasso couldn’t pass a fourth grade math test. And Jobs left high school with a 2.65 GPA. The Hidden Habits of Genius explores the meaning of this contested term, and the unexpected motivations of those we have dubbed "genius" throughout history, from Charles Darwin and Marie Curie to Leonardo Da Vinci and Andy Warhol to Toni Morrison and Elon Musk.

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.  

The dramatic inside story of the first four historic flights that launched SpaceX - and Elon Musk - from a shaky startup into the world's leading-edge rocket company. 

During the third week of February 1944, the combined Allied air forces based in Britain and Italy launched their first round-the-clock bomber offensive against Germany. Their goal: to smash the main factories and production centers of the Luftwaffe while also drawing German planes into an aerial battle of attrition to neutralize the Luftwaffe as a fighting force prior to the cross-channel invasion, planned for a few months later. Officially called Operation ARGUMENT, this aerial offensive quickly became known as “Big Week,” and it was one of the turning-points of World War II. 

While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership.

When Columbia University doctor Kelli Harding began her clinical practice, she never intended to explore the invisible factors behind our health. But then there were the rabbits. In 1978, a seemingly straightforward experiment designed to establish the relationship between high blood cholesterol and heart health in rabbits discovered that kindness — in the form of a particularly nurturing post-doc who pet and spoke to the lab rabbits as she fed them — made the difference between a heart attack and a healthy heart. 

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly?

In what he says is the most important piece of environmental writing in his long and award-winning career, Mark Kurlansky, best-selling author of Salt and Cod, The Big Oyster, 1968, and Milk, among many others, employs his signature multi-century storytelling and compelling attention to detail to chronicle the harrowing yet awe-inspiring life cycle of salmon.

Some people have it, and others don’t. Jeffrey Pfeffer explores why in Power. One of the greatest minds in management theory and author or co-author of thirteen books, including the seminal business-school text Managing With Power, Jeffrey Pfeffer shows listeners how to succeed and wield power in the real world.

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

Since the beginning of human history Mars has been an alluring dream - the stuff of legends, gods, and mystery. The planet most like ours, it has still been thought impossible to reach, let alone explore and inhabit. Now with the advent of a revolutionary new plan, all this has changed. Leading space exploration authority Robert Zubrin has crafted a daring new blueprint, Mars Direct, presented here with engaging anecdotes. The Case for Mars is not a vision for the far future or one that will cost us impossible billions.

Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?