• SOI

  • Building A Real Estate Agent's Sphere of Influence
  • By: Brian Icenhower
  • Narrated by: Ed Nash
  • Length: 4 hrs and 30 mins
  • 4.7 out of 5 stars (42 ratings)

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Publisher's Summary

Like all Icenhower training books, SOI: Building A Real Estate Agent's Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. 

You are not an ‘average agent,’ so you need to employ the tried and tested ways of the nation’s top producers for always having an abundance of prospective buyers and sellers lined up – people who know who you are by name and ‘brand,’ who come to you first to list their property or to show them their next new one. 

Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI : Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control – or grabbing it perhaps for the first time – of your ability to generate a predictable number of closed transactions month after month. We’ll show you step by step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI referral database like a master.

©2018 Brian Icenhower (P)2018 Brian Icenhower

What listeners say about SOI

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Any and all real estate agents should listen to and get this book

I have been a real estate agent for 40 years and started my next year, almost as a new agent because I didn’t do the things recommended here. I consider the subject of this book to be the state of the art in real estate coaching today.

Eisenhower coaching focuses on sphere of influence engagement as a way to build your business for a lifetime of success.

80% of our business comes from our Friends relatives and neighbors. The average agent spends 80% of the time seeking 20% of their income, from complete strangers! NAR also says you have a chance of 2 to 20% conversion just to pick up that extra 20% that your friends don’t give you! But, spends virtually no time with your sphere! Out of whack, don’t you think?

We need to change our habits and make a habit of reaching out to our sphere on a regular basis, perhaps invite 10 friends a week for a cup of coffee an good conversation. Pick up a raving fan, become their go to agent!

Brian is spot on with his Sphere of influence mindset! Oddly, I don’t know of another trainer who is so focused on building relationships with their SOI.

Get out of that frustration, wasted money and lost time, dealing with strangers full-time.

I have also purchased a number of scripts from Brian and found them helpful.

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You Can't Just Read It Once

This book is more of a manual than a quick read. This is one that you'll read and gather so many ideas to execute on that you'll have to continue going back to it to refine your processes and to gain new insights. I highly recommend this to anyone looking to grow an organic book of business.

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very informative

Definitely makes you realize how important it is to be active with your SOI on a regular basis