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Publisher's Summary

This is an A-to-Z guide to the sales process and will provide you with a solid foundation to help you become an expert sales executive and master the art of closing deals. 

Sales isn’t a "by the book" process, but this guide will provide you with the insights, knowledge, skills, attitudes, and behaviors that will make all the difference in your career in sales. It’s divided into three parts: the science, the deal-making process, and the practicality. 

At the end of each topic, there's a short summary or bullet points. It’s a kind of "quick reference kit" that you can consult at any time for a practical application or implementation.

©2018 Amaro Araujo (P)2019 Amaro Araujo

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