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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
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Publisher's Summary
The new psychology of selling.
The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to "challenge", "teach", "help", give "insight", or sell "value". And a relentless onslaught of "me-too" competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.
Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge - controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch - are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50% or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top one percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling - Sales EQ - to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions.
In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You'll learn:
- How to answer the five most important questions in sales to make it virtually impossible for prospects to say no
- How to master seven people principles that will give you the power to influence anyone to do almost anything
- How to shape and align the three processes of sales to lock out competitors and shorten the sales cycle
- How to flip the buyer script to gain complete control of the sales conversation
- How to disrupt expectations to pull buyers towards you, direct their attention, and keep them engaged
- How to leverage non-complementary behavior to eliminate resistance, conflict, and objections
- How to employ the bridge technique to gain the micro-commitments and next steps you need to keep your deals from stalling
- How to tame irrational buyers, shake them out of their comfort zone, and shape the decision making process
- How to measure and increase you own Sales EQ using the 15 sales specific emotional intelligence markers
And so much more!
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What listeners say about Sales EQ
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Joe
- 07-20-17
Effective Approach to EQ Sales Mastery
Would you listen to Sales EQ again? Why?
I learned a while back how my "disruptive emotions" (although I didn't call it that) derailed prospecting, demos, and closes. I used to visibly freak out when prospects would shout or raise their voice loudly when price or some other objection (or complaint because not every complaint is an objection) was brought up. I overcame this hurdle by having the customer success reps (thank you Jackson) and interns yell (roll play) at me till I became more comfortable in that situation. Jeb deftly navigates and illustrates how sales reps in today's selling environment have to control their "disruptive emotions". This will take role playing, experience, and sales activity to overcome. An excellent reminder that I'm going to write down on our company's whiteboard is "Salespeople can't be delusional and successful" at the same time. Our "fight or flight" brains will try everything to stop us. That's why understanding how our brains work on the psychological level is so important.
This is the most critical muscle skill to build in sales: THE ABILITY TO LISTEN.
Far too many salespeople don't listen, can't shut up, think they need to fill in the gaps when prospects are talking, etc. The point is simple: Talking too much is poison. Salespeople continually lose prospects and deals because they don't shut up. I love that Jeb really hits home on this, because there are so many sales books that preach good advice, but none of that works if you can't shut up. None. Zero. You're finished in sales if you can't listen, ask questions, and then ask follow up questions to the original question. Thank you Jeb for spending the time to dive into this. On a very simple, but effective approach I would practice with my daughter on extracting information, because kids typically only give one worded answers. This framework is basically the same with real life prospects. You are just getting to know them and what they care about.
Example: Me and Little A (daughter)
Me: "How was school today?"
Little A: "Great"
Me: "Why was it so great?"
Little A: "My teacher was so awesome and she loves me."
Me: "Cool. What makes her so awesome?"
Little A: "She hugs me and plays handball with me too."
Me: "Cool. What do you like about handball?"
Little A: "The ball is red and round, and plus red is your favorite color."
Me: "Thank you. I appreciate that. What else do you do at school besides handball?"
Little A: "Bible, Music, Math, etc. classes."
Me: "Awesome. How would you rank the classes you just mentioned?"
So, as you can see this could go on for a while, but the process achieves multiple benefits. (1) I really get to know my daughter; (2) I get to spend time with her; (3) She opens up about her day and what she cares about; (4) I get a better understanding of what she likes and doesn't like; (5) We form a deeper emotional bond over the deep interest in each other.
Turn this into sales:
(1) I really get to know my prospect or customer; (2) I get to spend time with them; (3) They typically open up about what priorities they care about; (4) I get a better understanding of what they like or don't like; (5) We form an emotional connection that most salespeople won't do leading me to win the deal over my competitors.
Lastly, there is just too much good stuff in this audiobook. I'm going to have to purchase the hardcover and expense it. : )
Thank you Jeb! Great work, and oh ya for those that haven't read "Fanatical Prospecting" by Jeb it's an awesome companion book to "Sales EQ".
48 people found this helpful
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- Anonymous User
- 08-19-18
The last half was great
The first half was very fluffy and obvious. The second half was interesting and compelling.
11 people found this helpful
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- Rallsy
- 07-30-17
Read it 3 times already! must read
wow, never stop inspiring with his books. can't get enough of Jeb's writing! true inspiration to the sales industry. best advice for genuine sales people #onemorecall #BeUnstoppable #Heartfelt #Inspiring #Magical #Mindbending #tagsgiving #sweepstakes
18 people found this helpful
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- Rory Henry
- 09-15-17
My New Sales Bible. Already listening a second time!
This is up there with Dale Carnegies "How to win friends and influence people."
I already have recommended it to everyone who is in sales. This is he first Jeb Blount book I've read and I only have hear about Salesgravy.com in passing. I'm a believer in this book! So many great sales methodologies and terms are brought to light. He presents modern day sales and I feel like I can see the matrix.
8 people found this helpful
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- Brendan
- 07-21-17
Outstanding Material!!
Would you recommend this audiobook to a friend? If so, why?
Yes, this book is outstanding. I would highly recommend this book to anyone who wants up-to-date material with how deal with buyers/DM/companies in the world today. I found it very helpful. It's not that bullshit super general material either like half the books out there, it's specific and focus material.
Highly recommend to anyone in inside/outside sales, in an executive role, and of course, entrepreneurs.
What about Jeb Blount’s performance did you like?
He narrates it himself which I also appreciate.
5 people found this helpful
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- G. Ranger
- 08-08-17
Must Read
Gives You The Tools to significantly increase your win probability in complex and simple deals. Gives insight on why you lost, and won, specific sales in the past.
3 people found this helpful
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- Anonymous User
- 06-21-21
Off in the weeds.
There's a lot here that is pretty good. Then there's a lot of nonsense and silly conclusions or stories. The first half was interesting and I found a few nuggets of insight there. Then it lost me.
2 people found this helpful
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- B Barron
- 07-11-18
Life/Game Changer
If you are in this side of the business, listening to Sales EQ is a MUST. This book should be The Bible of Sales. Absolutely amazing piece!
2 people found this helpful
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- Woodie
- 07-08-18
A combination of inspiration from other thinkers
The book is not bad but it reads like a pot of tips and thoughts from other great thinkers like Tony Robbins. I see nothing genuinely new or ground breaking. If you haven't however come across a lot of sales and motivational books.
2 people found this helpful
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- wiconsumer
- 01-27-18
Ho-hum book on how to be a high achiever
Would you say that listening to this book was time well-spent? Why or why not?
This books is not awful, but it is 9 hours long and could easily be condensed to 4 or 5 hours without losing any meaningful content.
How would you have changed the story to make it more enjoyable?
If you've read any books on human interactions or had any Dale Carnegie classes, you can skip the first three hours of this book. The author's over use of vaguely applicable quotes from notable others (and occasionally his own) is, at best, annoying and unneeded. Like many self-improvement books, it directs you to online information and resources. However, this book goes to that well too often. It left me feeling like I had been duped into pay $20 for a copy of Jeb marketing materials.
What aspect of Jeb Blount’s performance would you have changed?
Overall the performance was good, though I tend not to like when authors read their own material. At times the energy of the performance was inappropriately high and uncomfortable for the format and material.
If this book were a movie would you go see it?
Not that kind of book.
Any additional comments?
Worth a read or listen as long as your expectations are not excessive or if you've never read any other books on the subject.
11 people found this helpful
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- James Fell
- 09-14-18
Not as good as other books
I'm a big fan of Jeb Blount's having read his initial book "Fanatical Prospecting". This book was fantastic and actually bought a copy for every person on our sales team. This book however, is not great. My reason for such a review is:
1) He talks a lot about neurology and psychology - neither of which he is an authority
2) He uses these theories to apply them to sales - none of which are proven in practice - its just a regurgitation of his consulting training materials I believe - its secondary - not primary.
3) I gave up after around 45 minutes...maybe I gave up too soon...but come on IQ + TQ + CQ + EQ?! It should be IQ + TQ + CQ + EQ = Zzzzzzzzzz
If Jeb has more books like "Fanatical Prospecting" that are based on his actual experience - I'm all ears.
9 people found this helpful
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- Jawdat Akid
- 03-15-18
A must have guide for B2B sales professionals!
The book include great insights and frameworks. Jeb approach is very compelling and makes a lot of sense. Higly recommended fot B2B sales pros..
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- Lewis Blackman
- 09-04-17
Great Content and Instruction
Jeb makes the subject easy to understand and gives simple, logical instruction in how to make the best of your Sales engagements.
Top class.
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- Simon Marley
- 07-31-17
A must read for any aspiring sales person
Would you listen to Sales EQ again? Why?
The insights in this book will take the average sales people to the next level and beyond and remind top performers what they need to keep doing.
There are so many gems in this book you will need to listen again and again. Some of the concepts take time to grasp but once understood you will see how your prospects unconscious processes control their thoughts and actions. It will open up your mind to how your actions and words impact your chances of winning new business.
This book is not for everyone - it's just for the people who want to be in the top 10% of sales people. If that's you I would recommend listening.
What was one of the most memorable moments of Sales EQ?
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- Me
- 06-26-21
Every other minute it’s an advertorial
I paid for a book to continuously tell me about his other books - insane. It’s really too much
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- Charlie Steiner
- 06-06-19
An Honest Review
I did enjoy this book, it is the first audiobook I have ‘read’.
As a salesperson starting out like myself, it is great for understanding how big of a role emotions can play in the job l am in.
Much of this book I will try to incorporate into my own job. It has been a great first book to really get my teeth into and try to understand the role of a salesperson.
Where I thought it fell short
As good as I believe it is to understanding emotion in sales, there are some aspects which I would call
“cliché sales trainer jargon” what I mean by this is; some of the content is very generic, almost filler content. It’s the sort of information I could find from every sales training video and channel on YouTube. Grant Cardone, Gary Vaynerchuk are guilty of this.
I still absolutely loved the book and it is a great achievement for Jeb who narrates the book brilliantly! I have bought the next book ‘fanatical prospecting’ and looking forward to listen to it.
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- Neil DaCosta
- 05-22-18
On the money! one of the most realistic insights
What can I say.. read it and you'll learn ... glad I did. Thanks a bunch
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- Mr. D. Cartwright
- 12-26-17
Great content and insight
Great value and excellent content with really useful and practical insight into what can make you a great sales psrson
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- alisdair_9
- 06-24-22
One of the best…
One of the best sales books I’ve listed to. Great practical advice and written from experience
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- Ducarta
- 04-06-22
I learned a lot!
Disclaimer, I do not work in sales but was being a budding entrepreneur wanted to sharpen this skill so picked up Fanatical prospecting and this book.
Both have been very clear and insightful.
What I appreciate the most is that Jeb keeps it's real, sales is no walk in the park, so I believe I now have a solid foundation to build on.
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- Amazon Customer
- 10-21-17
Great content a couple of annoying phrases
This book has some great content and practices that all sales people should learn.
But..... it pushes you to purchase more of his books and drove me a little crazy with repeating the phrase "Ultimate high sales performer"
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- Anonymous User
- 08-10-18
great
very good in sight into the sales mentality required for prospecting. good narration in the car.
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- Prash
- 07-19-20
Brilliant Overview of Emotional Framework of Sales
Well done Jeb! Great insights and one of the more engaging reads for 2020. Many powerful and actionable chapters I shall return to as I progress my career!
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- Anonymous User
- 12-16-19
Jeb is the best sales person
this guy's advice is so amazing. I will follow it religiously. I recommend reading the other books too. this is more than just about sales. it's a lot of life advice.
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- Allan
- 04-10-19
terrific
one of the best sales books I've read. can't recommend it more highly. v practical
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- Anthony
- 07-02-18
Good information but robotic in delivery.
The information while helpful is written in technical language and delivered robotically. Just my personal opinion as i prefer more conversational style learning
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- jonathan
- 05-30-18
very helpful and very easy to understand
absolutely loved it, gives you insight to how the sales industry has changed. and gives you great tips to do better, not only in your career but in your personal life as well.
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- Ashley
- 05-12-18
EQ - keeping the sales profession professional!
A great comprehensive overview for every sales professional. The little stories throughout made it an enjoyable and engaging read.