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Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom

What listeners say about Scientific Advertising

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a must-read for agencies and business owners

if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.

2 people found this helpful

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Very interesting

Shows us even through the times, people behavior still are very common, and the strategies we can use are the, course with adaptions according country, city, poeple evolution moment. Very recommended.

2 people found this helpful

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Deep psychology

Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.

1 person found this helpful

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A should read or listen to.

Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.

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Classics of Underwriting!

Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.

1 person found this helpful

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Classic but dry

It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.

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Indispensable Lessons From A Master Salesman

If you’re looking to understand what makes effective selling, don’t read this book. The lessons of the master Claude Hopkins ring true in today’s noisy fake selling environment.

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One of three Books to save my life

This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life

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Scientific Advertising

Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.

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great basis for what makes ads, newsletters

it helps you note that the main ideas of what works before still works nowadays as well

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  • Tim Garrett
  • 08-20-19

Great - quick - superb

A master of advertising. Claude supposedly studied popular culture like his life depended on it. Don't leave your life to guess work. Read this

1 person found this helpful

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  • MR D Shukla
  • 05-09-22

intense book with lots of messages

a good read that reminded me of the power of advertising and the need for it to be scientific as opposed to general would highly recommend for anyone to read if they do advertising

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  • Timbo2
  • 09-16-20

Outdated

You might find one or two useful tips if you are new to advertising but nearly all the advice given applies to advertising in the 1950s and 60s