Secrets To Scaling Your Ecommerce Brand  By  cover art

Secrets To Scaling Your Ecommerce Brand

By: Jordan West & Sean Lang
  • Summary

  • Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!
    © 2022 Secrets To Scaling Your Ecommerce Brand
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Episodes
  • Dec 8 2022

    A business stops growing when the leader keeps using a leadership style that is not fit for the next stage it is supposed to be in. When you know what stage you are in your business, you can identify the style that fits your present needs to keep you growing.

    In this episode, Matthew Pohl from The Rewild Group talks about the different stages of business growth, how you should change your leadership style throughout these different stages, and how important it is to know which stage you are in your business right now. 

    Listen and learn in this episode!


    KEY TAKEAWAYS FROM THIS EPISODE

    • What drives complexity is not the age or the revenue of the business, but the number of people involved in that organization. The more people you add, the more complexity there is.
    • Organizations stop growing because the leadership doesn't understand that they keep acting like they're in a previous stage. They don't realize that things have changed underneath them.
    • When you're misaligned with the rules of growth, you may not realize that you’re carrying a bunch of weight that is holding you down.
    • As a leader, the CEO can spend time in three different ways— as a specialist, manager, and visionary.
    • You as the CEO still need to grow those managers that you're putting in place to do the day-to-day management. They still need you. 
    • As a CEO, you have to be more of a chameleon than your managers and everybody else.
    • The six different leadership styles are visionary, coaching, commanding, pace-setting, democratic, and affiliative. Each one is needed in a different stage of the business.
    • Having a roadmap and being aligned with the rules of growth is the key to scaling your business.


    Recommended Tool:
    Trello https://trello.com/ 

    Recommended Podcast:
    Craig Groeschel Leadership Podcast
    https://www.life.church/leadershippodcast/

    Primal Leadership
    https://www.amazon.com/Primal-Leadership-New-Preface-Authors/dp/1422168034


    Today’s Guest:

    Matthew Pohl is the founder and owner of The ReWild Group, a business consulting firm dedicated to multiplying the number of exceptional businesses globally. They provide resources to small and mid-size businesses for business growth.


    Connect and learn more about The ReWild Group here: 

    Website: https://www.rewildgroup.com

    Guidebooks:

    The Stages of Growth Guidebooks
    https://www.amazon.com/gp/product/B099GCY7MG

    The Element Guidebooks
    https://www.amazon.com/dp/B0B2VQ6G2L



    We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

    upgrowthcommerce.com/grow




    Join our community and connect with other eCommerce brand owners and marketers!

    https://www.facebook.com/groups/secretstoscalingpodcast

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    35 mins
  • Dec 7 2022

    It’s always amazing to see people bootstrap into something much bigger. To grow a company using limited resources takes a lot of creativity and determination. There’s a lot to learn from this kind of journey.

    In this episode, Erica Rankin from Bro Dough talks about what it’s like to bootstrap a business to a level where you’re talking to investors. She shares what's working for her in marketing and the biggest mistakes she's made this year.

    Listen and learn in this episode!


    KEY TAKEAWAYS FROM THIS EPISODE

    • Bootstrapped companies understand how to and not to spend money.
    • When you look back at the time when you were bootstrapping, you’ll realize that it was an important time for you to learn.
    • Putting it all out there and being consistent is the secret when you’re using social media platforms.
    • When you go online, see all the shiny stuff, and you’re not achieving the same level of success, it can be hard and very discouraging.
    • Experiences are so valuable when people are willing to share them.
    • Show up and build a community. The journey gets people on board and turns followers into fans and almost friends.
    • Being on TikTok is all about getting exposure, building the story, and doing what your competitors aren’t. It’s putting in the effort and compounding the interest. 
    • You’re not going to see the ROI right away, but it will come. 
    • Do not make decisions too quickly. Do tons of research, figure things out, and reach out to advisers.
    • Being scrappy and not spending tons of money where you don’t need to is the secret to successful bootstrapping.
    • Automate, delegate, lay out your business, and put things where they should be.


    Recommended Tool:
    HootSuite https://www.hootsuite.com
    Shield https://www.shieldapp.ai 

    Recommended Podcast:
    The Ed Mylett Show
    Apple Podcast:
    https://podcasts.apple.com/ph/podcast/the-ed-mylett-show/id1181233130
    Spotify:
    https://open.spotify.com/show/19TdDBlFkqh7uevYO0jFSW 


    Today’s Guest:

    Erica Rankin is the founder and CEO of Bro Dough, a cookie dough company that provides a healthier way to indulge in this childhood treat.

     

    Connect and learn more about Erica and Bro Dough here:
    LinkedIn:https://www.linkedin.com/in/ericabrodough/?originalSubdomain=ca
    Instagram: https://www.instagram.com/brodoughcanada/?hl=en
    TikTok: https://www.tiktok.com/@brodoughcanada?lang=en 





    We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

    upgrowthcommerce.com/grow




    Join our community and connect with other eCommerce brand owners and marketers!

    https://www.facebook.com/groups/secretstoscalingpodcast

    Show more Show less
    26 mins
  • Dec 6 2022

    Your checkout is where all the money is. A bad checkout experience can mess up everything and your potential customers may not come back because of it.

    In this episode, Jordan West talks about another conversion killer - the checkout experience. He gives tried and tested tips and tricks that work to optimize your customers’ checkout experience.

    Listen and learn from this episode!


    KEY TAKEAWAYS FROM THIS EPISODE:

    What exactly is checkout process optimization?
    -It’s figuring out where in that checkout process are the biggest issues and solving them to improve user experience. 

    Tried and tested tips to optimize your checkout process:

    1. Allow guest checkouts. Don’t make people put in their information or make an account to go through. Recent stats show that when people have to create an account, it causes 34% higher abandoned cart rates.
    2. Offer free shipping. If there is a point where you can offer free shipping, do it! Another great option is to offer tranches where at a certain spend they get discounted shipping and at a higher spend they earn free shipping. This can be great to get people to up the average order value.  A recent study resulted in a 37% uplift in conversion from free shipping.
    3. Provide multiple payment and shipping options. Continue to stick with Shop Pay if you are on Shopify. You can get better credit card rates out there but the sacrifice in all of the functionality that Shop Pay has is not worth it.  Offer buy now, pay later on your website. There’s no reason not to accept all payments that are out there. Use Google’s auto-address. 
    4. Have security badges. These will increase and keep your customers’ trust.
    5. Have your checkout be designed for mobile. That’s where everyone’s shopping nowadays. 
    6. Reduce as many form fields as you can. Don’t make it complicated. Just get the information that you need from people. Have the option of receiving emails and SMS messages, but don’t have the opt-in be checked automatically.
    7. Offer live chat support within the actual checkout area. Have this and an FAQ to help customers without having to leave the checkout page.
    8. Use the Rebuy app. Use apps like Rebuy to upsell within the cart itself. 

    https://www.rebuyengine.com 



    We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

    upgrowthcommerce.com/grow




    Join our community and connect with other eCommerce brand owners and marketers!

    https://www.facebook.com/groups/secretstoscalingpodcast

    Show more Show less
    12 mins

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