• Secrets of Question-Based Selling, 2nd Edition

  • How the Most Powerful Tool in Business Can Double Your Sales Results
  • By: Thomas A. Freese
  • Narrated by: Steve Menasche
  • Length: 15 hrs and 10 mins
  • 4.2 out of 5 stars (47 ratings)

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Secrets of Question-Based Selling, 2nd Edition

By: Thomas A. Freese
Narrated by: Steve Menasche
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Publisher's Summary

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs.

But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness - identifying the strategies and techniques that will increase your probability of success.

How you sell has become more important than the product. With this hands-on guide, you will learn to: penetrate more accounts; overcome customer skepticism; establish more credibility sooner; generate more return calls; motivate different types of buyers; develop more internal champions; close more sales...faster; and much, much more.

©2000, 2013 Thomas A. Freese (P)2020 Gildan Media

What listeners say about Secrets of Question-Based Selling, 2nd Edition

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Must Listen if your in sales

I’ve been in sales for over 11 years and I feel like I’ve learned the wrong way to communicate with prospects until this book completely shifted the way I see my sales job 🙏🏼

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Absolutely mediocre

9 chapters in and I have learned absolutely nothing. I don't know how the narrator accomplished it but I have never heard an overweight voice.

I thought I was picking up a book on how to ask better questions, instead I get the ramblings of some guy going over incredibly basic and novice information.

I would never recommend this for anyone, beginner or expert. I'll try to finish it but 9 chapters in and I'm bored out of my mind. Probably one of the worst books on sales I've ever read.