• Sell or Be Sold: How to Get Your Way in Business and in Life

  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 11 hrs and 40 mins
  • 4.7 out of 5 stars (14,969 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $24.95

Buy for $24.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you:

  • The success essentials of selling in a bad economy.
  • Overcoming call reluctance.
  • Filling your pipeline with new business.
  • Staying positive, despite rejection..

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

©2012 Grant Cardone Library & Cardone Enterprises (P)2012 Grant Cardone

What listeners say about Sell or Be Sold: How to Get Your Way in Business and in Life

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    12,537
  • 4 Stars
    1,495
  • 3 Stars
    448
  • 2 Stars
    222
  • 1 Stars
    267
Performance
  • 5 out of 5 stars
  • 5 Stars
    11,137
  • 4 Stars
    1,037
  • 3 Stars
    359
  • 2 Stars
    157
  • 1 Stars
    238
Story
  • 4.5 out of 5 stars
  • 5 Stars
    10,440
  • 4 Stars
    1,417
  • 3 Stars
    499
  • 2 Stars
    193
  • 1 Stars
    266

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Don't call about "The Book" Grant Mentions

What could have made this a 4 or 5-star listening experience for you?

If he would not have pitched Dianetics and Scientology and just stuck to sales info.

What was most disappointing about Grant Cardone’s story?

The pitching of Dianetics

How did the narrator detract from the book?

By trying to sell Dianetics

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

I would have cut the part where he mentions a book that he says is important to understanding people so you can sell, then won't tell you the title of the book so you have to call his company, and then finding out that he is trying to sell Dianetics.

Any additional comments?

I don't care what your belief system is, I will buy good products and services from anyone of any faith, but do not try to pitch your ideology as part of you product, especially in a dishonest and ambiguous way. That is incredibly unprofessional and inappropriate. I gave the book 2 stars instead of 1 because the info. is decent.

143 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Almost an Infomercial

What disappointed you about Sell or Be Sold: How to Get Your Way in Business and in Life?

The narrator (also the author) consistently mispronounces words, and even uses the wrong words in places. This cold be overlooked in his enthusiasm, but it's exhausting to listen to through an entire book. The first three chapters are almost nothing but hyping the concept in the book. I'm already listening to it, I don't need it hyped for more than a paragraph or two.There are dozens of sales pitches in the book to purchase, visit, or otherwise consume other media produced by the author's company. While he does have a lot of other information available, the content to pitch ratio in the book was thin. With all the time he spent pitching other projects, he literally could have just included the content in this reading. There were times I had to fast forward through protracted, repetitive sales pitches just to pick up more fresh content.

Would you be willing to try another book from Grant Cardone? Why or why not?

Yes, because he is a subject master on Sales.

Who would you have cast as narrator instead of Grant Cardone?

Literally anyone that can read English aloud.

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

Cut the entire second chapter and most of the repetition in the third chapter. (He makes a fresh point in the third chapter, but then reverts to pure repetition.)Cut the hyperbole of the narrator when he's clearly misinformed. I get that the book works partly because of his outsized bravado, but it's exhausting to listen to when he's obviously just making things up.

Any additional comments?

While I found the presentation repetitive and factually suspicious, the core of his sales system is sound. The ideas in this book are outstanding and he is clearly a brilliant producer. Despite the glaring failings of this reading, I would still recommend it with caveats.

63 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

waste of time. author is selling

Waste of time. author went from repeating bunch of keywords to selling his products and services

54 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Sales Book

I started with 10X Rule and just finished Sell or Be Sold. Great book for sales and I love the aggressive unapologetic approach. Grant's philosophy starts to sink in quickly and really makes you think.

51 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Over the top

Is there anything you would change about this book?

The style was way over the top. There was some good information in there but as soon as he started pushing a book from L. Ron Hubbard and Scientology I knew I had had enough. Let me sum up the book - be positive - be persistent - take action.

50 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Among the Greatest Books on Sales! A Must Read!

Would you consider the audio edition of Sell or Be Sold: How to Get Your Way in Business and in Life to be better than the print version?

Most definitely, the audio book has the added advantage of a Grant Cardone performance, and what a performance it is. If he ever gets tired of sales (highly unlikely...) he could always read books for Audible.com and would probably be better than most narrators ;-))

What other book might you compare Sell or Be Sold: How to Get Your Way in Business and in Life to and why?

Pitch Anything by Oren Klaff

Any additional comments?

I can only recommend this book to anyone in sales. Grant Cardone will change your thought process. I listen to the book while working out at the gym and I'm replaying various chapters in my car. Once you've listened to it, rinse and repeat.

47 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars

Some Great Tips But Lots of Right Hooks

There were some really good tips, and I was loving it the first half of the book until it turned into a major infomercial for Grant's products and services.

He also lost me in a Chapter where he frequently used the words "itchbay" and "ickday" (pig Latin) repeatedly.

Some good tips, but it turned me off from listening to his other books. I may just buy the paperback version from now on.

36 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The best sales training you will ever get!

Would you listen to Sell or Be Sold: How to Get Your Way in Business and in Life again? Why?

I listen everyday in my car, as well as when I am relaxing at home. I listen this audio before I go on a sale... it just keeps your training fresh.... and pumps you up!

What other book might you compare Sell or Be Sold: How to Get Your Way in Business and in Life to and why?

Well, Grant Cardone also authors and narrates two other audios which are equally incredible, in my opinion.... The 10X Rule and If You're not First, You're Last!.... besides Think and Grow Rich, I think these are the only audios you need for success.

What about Grant Cardone’s performance did you like?

He tells it like it is!.... No B.S.... and he knows his stuff... Great motivator and.Great Salesman!

Was this a book you wanted to listen to all in one sitting?

No, I periodically listen to it, over and over.... I drill it in my head

Any additional comments?

I have listened to different speakers for 25 years, and Grant Cardone is on the top of my List. He is very unique in every which way. I would not listen if he wasn't the narrator... He's that good! ... He also shows by example, which is inspiring. Check him out on youtube

32 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Phenomenal Book for Everyone

Grant Cardone is on fire as he reveals his personal sales techniques. This is a must read for everyone, not just those who are in sales for a living. All of us sell every day. We sell ourselves to others. We sell our ideas to others. We sell our presentations to others.

I have had a temper problem my entire life, but I now understand that tempers stop sales. Anything we do that negatively influences others means that we just lost the sale. What a change this book is making on my life! What an impact it is having on my relationships with others!!! What a change this book is making within me!!! This is a must read for everyone.

Please, please, please disregard the negative reviews, Either those people have their lives all put together or they are fooling themselves.

Does Grant come across kind of arrogantly? Yep, but don't miss what he is saying.

25 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A must read for all who sale

Grant Cardone reads his own book but never really stays on script giving many extra insight to his thinking in this audiobook. I would say if your in sales you want to be a closer. If you can't close you aren't selling anything. This book has everything you need to be a closer except the heart. You have to provide that yourself along with commitment, dedication, and persistence. This is a must read for anyone who ever wants to accomplish anything in life.
This book was purchased for my own education.

25 people found this helpful

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Andrew Fisher
  • Andrew Fisher
  • 07-25-18

7 hours less narcissism and stories would be great

Honest view is that you can learn a few good tips from this guy....if you are a salesman. He begins by saying everyone can benefit from this book even for their family and friend relationships. The book quickly becomes targeted at salesmen and especially American men. I doubt women would align with most things he says especially when he keeps calling the listener "dude" and trying to get a girlfriend. I'm a guy so perhaps the last comment is skewed coming from me. One of the things i liked the least is he attempts to sell his other services over and over. Great salesman? Annoying and turns me off. In my view the book consists of the below:-
50% rambling and repeating the same thing.
25% boring stories about the author and how you should live like him and stop anything else you are doing.
15% useful content
10% enjoyable easy going listening

so its not all bad by any means but I would prefer to read the top ten tips and follow them instead of have them drummed into my head past boredom.

22 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Alan Jiménez
  • Alan Jiménez
  • 05-18-14

Insidiously plugging scientology on you

What could have made this a 4 or 5-star listening experience for you?

Leaving scientology out.

What could Grant Cardone have done to make this a more enjoyable book for you?

Leaving scientology out.

What three words best describe Grant Cardone’s performance?

scientology like.

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

The scientology part.

Any additional comments?

The more I think about it, the more annoyed I get. When he mentions "Dianetics" in one of the last chapters, I don't know what he's talking about, but when he mentions this book is written by L. Ron. Hubbard, that gets my attention.

I normally make a rule to live and let live when it comes to religion. I have my opinions, and I keep them to myself, mostly. Even when it comes to such a ridiculous "religion" as scientology.

This is crossing the line, and then pissing on it. I will be asking for a refund.

13 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Patrick Bateman
  • Patrick Bateman
  • 02-26-16

An Absolute Must Listen!

If you could sum up Sell or Be Sold: How to Get Your Way in Business and in Life in three words, what would they be?

Eye-opening
Inspiring
motivational

What did you like best about this story?

I dont work in a direct sales related role however this book goes into detail about how selling isnt just limited to a job role. The teachings in this book apply to all of us and trust me when you take on the info in this book you start to see real change in your life, I have.

Have you listened to any of Grant Cardone’s other performances? How does this one compare?

Ive listened to all his audio books and his latest seminar and one thing I am impressed with is that with Grant there is absolutely no filler; From start to finish this book is outstanding.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

People may laugh but this is amongst a few books that have actually changed the way I see the world. This book amongst GC's others have honestly changed my life and saved me from a dark place.

Any additional comments?

If you are in any doubt about this book then just check out Grant Cardones Free content on YouTube and his website and you can check him out before this book. Trust me.. You will not regret it.

7 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Clark
  • Clark
  • 07-07-14

Cardone is Gripping

Would you consider the audio edition of Sell or Be Sold: How to Get Your Way in Business and in Life to be better than the print version?

I haven't read the print version but love hearing Cardone's Enthusiasm come across in a way that has yet to be matched in any other audiobook in sales (AND I LISTEN TO A LOT!!)

What did you like best about this story?

I enjoyed his tell it how it is attitude and how he gives real life examples of thing you can apply to make you hone your skills in a way that goes way above an beyond my expectations. Cardone is the man!!

Which scene did you most enjoy?

I enjoyed every piece of this audiobook equally

Was this a book you wanted to listen to all in one sitting?

Yes I have listened to it 3 times now

Any additional comments?

BUY THIS AUDIOBOOK IF YOU ARE SELLING ANYTHING

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for David
  • David
  • 12-16-16

Wow - great book

The only reason I gave this book 5 stars is because 6 wasn't an option on the review

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mr. D. Cartwright
  • Mr. D. Cartwright
  • 12-09-16

Awesome

This is a great book easy on the ear and full of success strategy - read by Grant who absolutely walks his talk. You will not be disappointed and it will help change your life

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Allen Wales
  • Allen Wales
  • 11-09-16

Outstanding

This book should be mandatory in schools.
I have been in sales & managed sales teams for years, yet feel like my career had only just begun. Thank you.

5 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Kindle Customer
  • Kindle Customer
  • 09-07-18

Rubbish

Oh my God... purchased this to do some research for a training initiative.
You get the odd gem but generally it's hours.... AND hours of Grant Cardone justifying in so many different ways why he is a fantastic salesman. Occasionally the maths doesn't add up (ie, selling fish) which takes away from the credibility coupled with Grants terrible delivery style makes this a really painfully listen.

4 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for hunky121
  • hunky121
  • 07-05-19

waffle

some good tips and motivational content but mostly waffle and could be compressed into 30 mins of actual meat on the bones.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kris
  • Kris
  • 11-30-16

Amazing

You just going to look at the whole world in a different point of view and you won't take no for an answer! Great job

3 people found this helpful

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mikhail
  • Mikhail
  • 06-29-16

Loved it

I chose 5 stars because this book is excellent for anyone and everyone who wishes to achieve success in life and sees it as the only option. I have that mindset and Grant had that mindset when he was 20. The difference being he has decades of experience and proof to back it up. He integrates useful concepts with interesting stories and the way he translates the information is fantastic. Grant is engaging and more interesting than professional book narrators because he has emotional experience intertwined and that comes across in the book and the overall vibe. I will be certainly listening to this book again and Grant you have a new follower. I'll see you in a few years mate, but for now I'm going to devour your 10x rule book. Highly recommended to ambitious people interested in success strategies.

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Callum Heaney
  • Callum Heaney
  • 01-14-17

Excellent, minus the Scientology pushing

It's an excellent book that will inspire and give you worthwhile knowledge and he does his best to not go on his normal rants. but he pushes Scientology hard and at times underhanded.

2 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Steve
  • Steve
  • 11-24-16

worse than average

he rants, he's hypocritical, he doesn't make logical arguments, he's hard to follow, he comes across as arrogant and if he tried to sell in this way to me, I'd show him the door

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 01-04-20

Solid material from beginning to end

Grant Cardone isn’t everyone’s cup of tea, but the more I listen to him the more he becomes my brand of kool-aid. His content and performance throughout this title was consistently strong, right up to the last chapter. I recommend this book to anyone needing guidance, perspective, or a ‘pep’ talk about how to make it in the world of sales - whatever you’re selling.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Cameron
  • Cameron
  • 06-09-16

Great book!

Nothing I can say will justify how great Cardones words are. A must read for anyone in sales or business.

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Austin
  • Austin
  • 12-16-15

Mostly hype, ra ra, and storytelling...

Mostly personal storytelling and lots of fluff. Some bashing of other writers, which i think is unjustified. Little science, and facts presented here. Would prefer something more concise and more scientific.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Vilmos Danyi
  • Vilmos Danyi
  • 11-23-15

#1 book to read

No wonder why this is one of the best book / audiobook for all businesses! I listened to it once ( and will listen to it again ) already learnt a lot from this audio book. This had boost a lot of confidence for me. Love the stories and all the tips. Thanks Grant. 😀👏👍

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 07-29-22

Amazing

I love this so much I can’t wait till I listen to it again. One of the best audios I have listen to

  • Overall
    3 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 07-07-22

Good tips .

The book has some really great tips and insight on selling. however, towards the end of the book when he tells you to put in 10 times the work that you think you need to do to get what you want, and basically hound every single person you know and every person they live with for a sale is not something anybody wants to do and certainly isn't realistic.
You don't need a sales expert to tell you that if you put in 10 times the work and contact every single living soul you know you're going to make more sales any numpty could work that out on their own.

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Burky
  • Burky
  • 06-28-22

Tough read/listen

Sadly this one didn’t hit the mark for me. A couple of interesting points on sales and marketing techniques that are sparse throughout - this was a very difficult listen.
I couldn’t finish it despite going back to it multiple times to try. The author is a narcissist, drones incessantly about his “experiences” and tells stories so far fetched it was hard to tease out the good from the bad.