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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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Simon is just excellent

One of the great thinkers of the modern era. Simon is just excellent. Thank you for making me thing differently and therefore act differently.

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A perfect example of quality and nit quantity

It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...

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Why above all else

Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.

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Exceptional Book

Felt inspired by the stories and the main theme of the book. its a book worth listening and reading to. Will surely get the hard copy for future read and reference.
The author also did well in narrating his book, it was more authentic!

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  • Anonymous User
  • 03-01-22

Mind blowing & Insprirational

Simon Sinek provides an eye opening insight & perspective on why some organisations, people & movements inspire & create loyalty, while others seek short term benefits but sacrifice long term gain & a lasting legacy.

1 person found this helpful

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  • Amazon Customer
  • 12-02-21

Simon Sinek - nice guy still tells it straight

There's a part at the end where he says he gives this way as it's inline with his why.

it sums it up nicely. If you want to know a fundamental of business and perhaps your own psychology listen to this, it's not complicated and full of examples if it were to seem that way.

inspirational.

1 person found this helpful

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  • Anonymous User
  • 06-18-22

Why not?

I loved this book, as a previous convert to Simon Sinek's priorities of life and ways of thinking I was happy to listen to him for 7 hours. I took a lot away from his book and enjoyed hearing about the foundation which some companies choose to live by and define themselves with. There was a very strong appreciation of Apple and Harley Davidson which was continually reverted back too like an anchor dragging as the ship tries to move, perhaps this book was meant as an incentive to inspire you into more of Simon Sinek's seminars and writings but I felt with the repetition it held him back from disclosing more and I would have appreciated more variety, or instances of smaller companies. Or Simon possibly taking a risk of more detail into what he thought rather than giving examples. Overall I appreciated the book and judge companies practices quite severely because of it. Perhaps it is a good book because I felt the author could have given more and I know I will come back to it and read it again.

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  • Derek Darkins
  • 06-15-22

Repetitive and dated

Sinek is a good narrator, though at times he comes across as quite smug. This book was written in 2009 and the examples Sinek uses are now showing their age. His core message comes through, but it is quite repetitive, as ar his illustrative examples. There are flashes of interesting content, but this could've been done in 30 minute YouTube video. Look for newer content if looking for motivational works on leadership, ethos and drive.

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  • D C
  • 06-14-22

Sound message, but its delivery is a struggle.

This book could have been summed up pretty succinctly, but it goes on for way too long. It was bit tough going to finish this - and whilst its core message is sound, the book becomes repetitive.

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  • J LAWAL
  • 06-14-22

wow

Highly recommended. Changed my perspective in many ways. Glad I came across this great book.

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  • Anonymous User
  • 06-09-22

It's a must-read!!! You will definitely enjoy it!!

it's a must have and must read!!!!!!!! read it now please please please please

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  • kriss wood
  • 06-07-22

Highly recommend anyone that is considering listening to listen

Exceptional read/ listen in my opinion full of plenty of great innovations and ideas to improve ourselves not only in leadership and workforce but also in our personal lives
Highly recommend Simon Sinek to boost inspiration we all have within 👍👍👍

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  • Charles Fowler
  • 05-30-22

Apple Obsessed

it's an okay message. But Simon talks about Apple way too much. I think he failed to translate to a personal level. He always said you can make this work at a personal level but never really gets to it or gives good examples.

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  • Allan Richards
  • 05-30-22

Gradual Betterment

this book has inspired me to make personal changes to reach My goals on a personal level not a business level I've found that the information and finding about finding your why and working with your why being the foundation
hit home for me

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  • anthony
  • 12-05-21

the question is, why haven't you read this yet?

man I wish I had a read this years ago, really opened up remind to what business really is

1 person found this helpful

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  • Anonymous User
  • 05-15-22

Motivational

Simple, reflective, relatable examples that lead to motivational actions which can bring you back on track.

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  • Anonymous User
  • 05-07-22

Makes some great points but leaves you lost

Simon has honed his craft as a great story teller but I feel like he leaves the reader short on how to take action on the lessons conveyed.

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  • Vanessa L.
  • 04-21-22

Good, but can be easily summed up

Great book, but you can probably get away with just watching a YouTube summary of it. There were a lot of examples and repetition. It's good for those in business, but you don't need to listen to the whole thing to understand what to do.

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  • Anonymous User
  • 04-20-22

Extremely good read

Starting with why really cleared up a lot of personal goals of mine and why I do what I do. It has given me a new lens to the view the world with and made me care enough to leave this review which I haven’t done before.

Highly recommend

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  • Joel Hawkins
  • 02-20-22

Need some business clarity? Then this is for you!

A great listen, Sinek digs deep into the field of intention and reason, and provides a roadmap for business success. I liked the fact that the book was not only helpful, but also easy to follow and concise.

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  • Paul Manning
  • 02-13-22

Underwhelmed

I was recommended this book through a leadership course. I can't say I was overwhelmed, in fact, I was close to ripping my hair out if I heard one more story about Apple. It seems the exec summary of this book is most succinctly summarized as, try to be like Apple. Problem is, his examples contradict themselves, as does Apple's general conduct as supposed 'good' corporate citizens. No thanks...

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  • Anonymous User
  • 02-04-22

Not much point reading beyond the title

'Start with why' is a neat strategy, reasonably self explanatory. It definitely did not need a book full of hyperbolic anecdotes and awkwardly shoehorned case studies to reinforce the message.

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  • Pam
  • 01-19-22

Some great insights

Some great insights for anyone wanting to be in, or already in, a leadership role. I felt the anecdotes were a bit repetitive and the book could have been shorter, but perhaps I was missing something. I’ll listen again to make sure. That said, the book contains 5-star ideas and is worth the time invested.