• Start with Why

  • How Great Leaders Inspire Everyone To Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.7 out of 5 stars (63 ratings)

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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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Not worthy of a book

The whole premise is extremely vague and the quality of the audio keeps changing - makes for a hard listen during a commute.

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Simon is just excellent

One of the great thinkers of the modern era. Simon is just excellent. Thank you for making me thing differently and therefore act differently.

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A perfect example of quality and nit quantity

It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...

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Why above all else

Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.

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Exceptional Book

Felt inspired by the stories and the main theme of the book. its a book worth listening and reading to. Will surely get the hard copy for future read and reference.
The author also did well in narrating his book, it was more authentic!

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  • Derek Darkins
  • 06-15-22

Repetitive and dated

Sinek is a good narrator, though at times he comes across as quite smug. This book was written in 2009 and the examples Sinek uses are now showing their age. His core message comes through, but it is quite repetitive, as ar his illustrative examples. There are flashes of interesting content, but this could've been done in 30 minute YouTube video. Look for newer content if looking for motivational works on leadership, ethos and drive.

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  • Anonymous User
  • 03-01-22

Mind blowing & Insprirational

Simon Sinek provides an eye opening insight & perspective on why some organisations, people & movements inspire & create loyalty, while others seek short term benefits but sacrifice long term gain & a lasting legacy.

1 person found this helpful

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  • Amazon Customer
  • 12-02-21

Simon Sinek - nice guy still tells it straight

There's a part at the end where he says he gives this way as it's inline with his why.

it sums it up nicely. If you want to know a fundamental of business and perhaps your own psychology listen to this, it's not complicated and full of examples if it were to seem that way.

inspirational.

1 person found this helpful

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  • Anonymous User
  • 09-29-22

Very inspiring and thought provoking

If you are an SME still smarting after the impact of the pandemic and the thought of the hardship of the financial recovery- read this book.

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  • Amazon Customer
  • 09-13-22

Watch the Ted Talk

I was super excited to read this book after watching the Ted Talk. I was hoping that the book would elaborate on the Ted Talk with more substantiation to the arguments presented and key actions that can be taken away.

The book seemed to just repeat the successes of companies or people and stated that they achieved their success because they started with why. There was no real tangible substantiation on how they started with Why.

The book was just vague with no supporting evidence to back up claims. I would recommend sticking to the Ted Talk which conveys the same message in a less time consuming and more inspiring way.

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  • Nikhil Anand
  • 09-06-22

Just one long advert for apple products.

There are 2 or 3 useful paragraphs in this book, but otherwise this is genuinely terrible

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  • Anonymous User
  • 09-04-22

It was very pleasant to listen to

I can honestly say I enjoyed listening to this book. Simon does a great job reading it and it is easy to follow and even inspiring at some points.

I’ve heard all of his TED talks and I was very aware of the concept so maybe that’s part of the reason for the main thing I didn’t enjoy - too repetitive. It could’ve been at least 30% shorter without losing any of the main points.

However, I really did enjoy it.

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  • Paul Ekwere
  • 08-23-22

A must read

A must read for every leader. A must read for every manager. A must read for everyone.

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  • Sefa
  • 07-23-22

Simple but powerful little book

I always reference the Golden Circle in my work, but this is the first time I've taken time out to really understand it, straight from the author.

This book has helped me to understand why I lost focus and my last business didn't do so well. This book, combined with The E-Myth Revisited and the 12 Week Year are the most powerful pieces ever written for any entrepreneur (or anyone for that matter)/looking to get more out of life and what they do.

Simon Sinek, thank you for the inspiration.

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  • Anonymous User
  • 07-17-22

Good , but you will have seen it before

Self help , or business guru, well it was all that , but nothing thay you may have seen before. The wheel is not reinvented but had a new set of alloy wheels added.

I liked it , but did I learn from it. Yes.

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  • Vanessa L.
  • 04-21-22

Good, but can be easily summed up

Great book, but you can probably get away with just watching a YouTube summary of it. There were a lot of examples and repetition. It's good for those in business, but you don't need to listen to the whole thing to understand what to do.

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  • anthony
  • 12-05-21

the question is, why haven't you read this yet?

man I wish I had a read this years ago, really opened up remind to what business really is

1 person found this helpful

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  • Anonymous User
  • 09-23-22

Love it

Highly recommend it to any managers, business owners or shot callers and anyone with a big enough vision they want to see realised.

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  • Huaifeng Zhang
  • 09-23-22

Good topic but not very helpful

This is an interesting topic which was why I started listening to this book. However, the author didn't articulate any transferrable knowledge from the examples of "starting with why" uence extremely difficult to find the relevance to my life. And those examples were used again and again, and the statements were also repetitive. Hence it became neither interesting nor useful. When I started wondering why I kept listening to it, the answer and decision became simple.

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  • Upit
  • 09-16-22

Too much water

A powerful idea with too many repetitions and shallow analysis of companies used in examples.

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  • EllenGC
  • 07-05-22

It all starts with WHY

This was a fantastic book to read as we begin a new business venture. So often you can get caught on functions and needs and not stop long enough to form your why. Thank you Simon for your stories and wisdom. 🙌🙌

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  • Anonymous User
  • 05-15-22

Motivational

Simple, reflective, relatable examples that lead to motivational actions which can bring you back on track.

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  • Anonymous User
  • 05-07-22

Makes some great points but leaves you lost

Simon has honed his craft as a great story teller but I feel like he leaves the reader short on how to take action on the lessons conveyed.

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  • Anonymous User
  • 04-20-22

Extremely good read

Starting with why really cleared up a lot of personal goals of mine and why I do what I do. It has given me a new lens to the view the world with and made me care enough to leave this review which I haven’t done before.

Highly recommend

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  • Joel Hawkins
  • 02-20-22

Need some business clarity? Then this is for you!

A great listen, Sinek digs deep into the field of intention and reason, and provides a roadmap for business success. I liked the fact that the book was not only helpful, but also easy to follow and concise.

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