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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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  • Anonymous User
  • 12-04-21

amazing book

very inspirational I loved it it was memorizing finished it in a week would recommend

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  • Amazon Customer
  • 12-02-21

Simon Sinek - nice guy still tells it straight

There's a part at the end where he says he gives this way as it's inline with his why.

it sums it up nicely. If you want to know a fundamental of business and perhaps your own psychology listen to this, it's not complicated and full of examples if it were to seem that way.

inspirational.

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  • anthony
  • 12-05-21

the question is, why haven't you read this yet?

man I wish I had a read this years ago, really opened up remind to what business really is