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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
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not much here.
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Automatic Customer
- Creating a Subscription Business in Any Industry
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Tony Fadell led the teams that created the iPod, iPhone, and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure, and unbelievable success to fill an encyclopedia. So that’s what this book is. An advice encyclopedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.
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A must-read for anyone developing a product
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The Subscription Boom
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Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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Great Deep Dive on a Seemingly Familiar Subject
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Blitzscaling
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
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The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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Seems Insightful Until You Think A Little Deeper
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Another empty self important marketing book
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The Hard Thing About Hard Things
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
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Infomercial for Netflix
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Punch above your weight class when selling your business. Every owner must part with their business one day. Many will close their doors, realizing little for their life's work - while a select few will become fabulously wealthy. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value.
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Excellent Primer in Exits
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Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
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Finally a book that just gives you the info.
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Incredible insight
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Oversubscribed
- How to Get People Lining Up to Do Business with You
- By: Daniel Priestley
- Narrated by: Roger Davis, Daniel Priestley
- Length: 5 hrs and 12 mins
- Unabridged
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Don't fight for customers; let them fight over you! Have you ever queued for a restaurant? Preordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients; clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand?
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This book is full of insights, strategies and substance!
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By: Daniel Priestley
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Superfans
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- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Big Meh
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By: Pat Flynn
Publisher's Summary
Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning.
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.
Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.
But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy - or risk being left behind.
Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:
- Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.
- Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.
- Caterpillar uses subscriptions to help solve problems - it's not about how many tractors you can rent, but how much dirt you need to move.
In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
Includes a bonus PDF with charts, images, and graphs.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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What listeners say about Subscribed
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- AdaManda
- 10-09-19
Delivers on 1/2 of its Subtitle
So this book has a subtitle that reads "Why the Subscription Model Will Be Your Company's Future - and What to Do About It"
About 5 hours is regarding the 1st part of this subtitile. The author presents overviews on some of the bigger companies that have been game changers in the subscription field (Netflix, Amazon, Adobe), but doesn't focus much on the details. The audio feels like a textbook, and I found my mind wandering quite a bit wondering when it would get to the good stuff. The good stuff, to me, is the application of the subscription model to your own business, which is what the 2nd half of the subtitle promises to deliver. It was an empty promise, there was nothing actionable for a business owner to use to transition to the subscription model. I was hoping the author would at least recommend some software tools, but alas, it was an empty promise. If you want an overview of the more obvious cases where big companies implemented the subscription model, give this a listen. If you want the HOW to implement the subscription model to your own company, keep looking. I know I will.
7 people found this helpful
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- Alex
- 08-09-18
Just okay
Okay book describing history of recent technology developments. But quite boring unless you spent the last 5 years in a cave (and haven’t heard about Uber or Netflix - for each of them there is almost a whole chapter)
5 people found this helpful
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- Willie Dynamite
- 01-16-22
Great insight on subscriptions but basic
This was a great book that went in to detail on how the world is moving towards a subscription model but didn’t give any insight on how you can apply that model and the steps in how to do so.
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- Eduardo Strazzeri
- 08-31-21
Remarkable content to deeply understand the concept of “Subscription Economy “
I recommend this book to anyone who would like to better understand if having access to a service is much better than owning an asset for the same purpose. It is indeed!!
Tien and Gabe do a masterful job of sharing their knowledge on this very thought-provoking topic.
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- HomeInspector
- 05-13-21
Fantastic insight
I've read a lot about the subscription model and this book gave further indepth analysis. I particularly liked the Adobe story about losing revenue. That took some twins to tell your board!
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- Jonathan Stark
- 05-09-21
A must read if you're worried about numbers
Lots of this book is obvious to anyone who's been paying attention to tech for the last 10 years or so.
That said, if you have a team who needs to be convinced about the financials, this book will give you the metrics to persuade them.
That alone is worth the price of admission. Good stuff!
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- Anna Elizabeth Reyna
- 02-24-21
Must read for entrepreneurs
This book will get you thinking about your business model and help you better formulate your audience.
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- Retired Builder/Developer
- 12-23-20
Interesting, but a bit dry.
Good overview of the subscription business model which included many details and examples. Important for anyone in business and investors to understand these principles.
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- Andre McKay
- 10-06-20
A necessary read for anyone with any product or service that is looking to scale
The author but also the narrator made the topics and subject matter very easy to understand this is a book that is highly recommended for anyone with any product or service rather it be on or off-line online preferably as that’s where things really scale. This book will walk you through the understandings of why the subscription model is the new new and hell even the smallest of teams or individuals can take any product or service and scale it by following the simple proven methodologies all based around the entire customer life cycle journey
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- Anonymous User
- 09-26-20
Disruption at its best.
Great depth and insight into a complete sales and marketing industry movement. The modern era of business is here.