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Publisher's Summary

Personal and professional networks shape everything we do. A chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components - strong relationships, weak relationships, and hubs - that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

©2010 Richard Koch and Gregory Lockwood (P)2010 Blackstone Audio, Inc.

Critic Reviews

“This smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.” ( Publishers Weekly)
“Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to.” ( Independent)

What listeners say about Superconnect

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  • Overall
    3 out of 5 stars
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    1 out of 5 stars

If you dig this genre of book, then...

I'm a big fan of Richard Koch. His books The 80/20 Principle and The Star Principle are some of my favorites. The latter I have even purchased as a gift for an entrepreneurial friend of mine.

SuperConnect? Hmm... I listened to it twice, and didn't feel it gave me much of value, despite knowing what I already know: connections are important, and we're not as disconnected as we may feel. Embrace weak links.

The book is written in the Malcolm Gladwell and Heath brothers style: a central theme (the power of weak links) which could easily fit in a blog post or two. Spice it up with countless anecdotes and curious cases. Amusing at best, at least to me. To many, it's great. So whether this book is for you, depends on whether or not you like such books.

Narration was fine though:)

7 people found this helpful

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    5 out of 5 stars

Excellent and fascinating

Excellent insights around how networking and communication have advanced innovation.
Also, if you've read the STAR Principle, listen to the section on the network star.

3 people found this helpful

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I don't even know what this book's purpose in the

world is. they did a ton of great research but it's not really useful info to anyone that I can think of

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Life changing ideas for an introverted person

Through this book was my first introduction to the distinction between weak and strong links. Prior to ingesting these ideas, I disregarded casual friendships and acquaintances, believing they were worthless and a waste of time. I am now highly motivated to pursue weak link connections and have a crystal clear idea of how to grow a network, where I had no confidence previously. I truly have a new outlook towards social connective tissue and am excited in ways I’ve never been to get out there and create weak links.

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BRILLIANT!

Full of counterintuitive insights. The authors, credible, brilliant make well supported arguments and end the book with an encouraging summary of how networks increase autonomy and wealth for those who use them.

tim #bgreen🌏

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  • 06-27-21

ok until the end and the author went racist

I found the book ok enough to listen to the end but the whole n word use and poor black narrative is something I can't stand for. this author has to be a Maga Hat clown. I wouldn't recommend this book. superconnetor is a much better book. without the author being a racist dick

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Perfect narration, plus you can speed it up

I tend to increase the playback speed to consume books faster and some narrators have a better voice for this. The information in the book perfect for this as the storytelling is impressive and engaging. All while being deeply informative and entertaining.

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Marginally interesting

The book in a nutshell: networks are important. Weak networks are more helpful than strong networks. The end.