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Publisher's Summary

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than one percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely audiobook that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "Let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: The customers of these businesses simply must tell someone else.

Talk Triggers contains:

  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses.
  • The 4-5-6 learning system (the four requirements for a differentiator to be a talk trigger; the five types of talk triggers; and the six-step process for creating talk triggers).
  • Surprises in the text that are (of course) word of mouth propellants.

Consumers are wired to discuss what is different and ignore what is average. Talk Triggers not only dares the listener to differentiate, it includes the precise formula for doing it. 

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable work about word of mouth. It's an audiobook that will create conversation about the power of conversation.

©2018 Jay Baer and Daniel Lemin (P)2018 Penguin Audio

What listeners say about Talk Triggers

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What a Talk Trigger

This book has been one of the fastest I devoured in a while. I could not put it down and have already started on ideas and research for my own implementation.

It is an easy listen, great additional assets and the accompanied Facebook group just makes this book a must for any and every entrepreneur.

We'll done gentlemen!

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Incredibly Powerful for any Business!

Most books provide you with a few good takeaways, but you don't end up doing anything with them in your business. Jay's message about talk triggers is something that you can almost instantly apply to your business and it will make a HUGE difference. What a powerful and simple message! I highly recommend diving deep into Jay's Talk Triggers and seeing how it can change your business.

4 people found this helpful

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Too long

The book was nice but about 90% too long. They mentioned Seth godins book multiple times and followed the same formula. Take some common sense concepts and drag them out for hour after hour and treat the listener to 2 minute stories dragged out into 30 minute lectures. Summary, develop a good story that people will tell for you when selling a product. If you listen to this book and expect it to actually help instruct you on how to implement "talk trigger" aka "word of mouth" ,be ready to be disappointed just as much as listening to anything Seth Godin writes. You will be well qualified to talk about the book however, their sole intent (spread their message how useless, I mean how good the book is so you use their services and buy their book). Another set of scam artists, not impressed.

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Great book with many stories + actionable insights

I enjoyed listening to this book because it was very clear, well structured, easy to understand and not that much inflated with meaningless fluff as is the case with too many business books.

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Excellent

Excellent and informative book. Very practical and easy to follow/implement. Worth listening to over and over again.

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Can't Wait to Develop a Talk Trigger

I'll be honest, when they started off with the reference to the Cheesecake Factory menu, I thought this book is going to be about gimmicks and that's not what I'm looking for. However they provided a wealth of examples and clearly broke down what makes a great talk trigger and how it's very different from a gimmick. Done right, it delights your consumer and can provide added value. I also love that they point out that providing good service should already be in place before you depend on a talk trigger.

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Great Eye Opener

I just finished and am listening for a second time in a row. Much to consider in this book

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Better ideas on podcast where author was a guest

I was intrigued by the concept after hearing the author on a podcast. He had mentioned there were quite a few ideas in the book, so I figured I’d pick it up. I feel like I got more value on the podcast. It wasn’t bad for an audible credit, but it was nothing remarkable.

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marvelous book

the greatest use of talk triggers was done by Jesus Christ. he performed many miracles to establish who he was. there are many prophecies that are fulfilled throughout the Bible. he had no marketing budget no advertising budget. yet his talk triggers influenced the world throughout the ages. his influence even changed time.

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IFA attendee

I was very impressed with the content and already started coming up with ideas for my franchise — can’t wait to listen to the book

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  • Miss D
  • 05-02-19

Thought provoking read

This is a great read for business owners and marketers alike. If you're fed up of chasing the intangible gains of social media engagement then this is the perfect antidote. it places the focus firmly on delivering value in different ways.

there are some great suggestions of how to get your customers talking about your business and how to drive valuable referrals.

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  • Mr J I STEWART
  • 11-10-20

Could have been a blog post

Parts of this are interesting but generally it was underwhelming. It lacks much real insight.