The time is now!

Justin has brilliantly articulated where we've been, how we got here, and where we're going in sales.

No matter where you are on the sales experience continuum, from thinking about starting a new career in sales to the 30 years outside sales veteran preparing to adapt and tackle a remote inside sales role, this book will help you aim your focus at becoming a top performer.

I suspect that this book will continue to become a brand new book over and over. As you grow and become more experienced, the book will reveal new tactics and strategies unavailable to you at your previous experience level.

I genuinely appreciate that Justin continually points you back to "Your talent." That you are the unique variable in the otherwise automated, high speed, machine learning, and A.I. driven sales world.

Your talent combined with sales automation and A.I. is the winning combination to be a top performer and creator of your value.

Embrace, learn, and execute on the mindset and ideas within Tech Powered Sales, and you'll never need a resume.

--- Sales Leasers and Recruiters will always have a home for you.

You'll always be in demand!

With your success in mind,
Shawn

#5bynoon

2 people found this helpful

Justin Michael and Tony Hughes hit a Homerun!

Let me make a baseball analogy to describe the impact of Tech Powered Sales.

In baseball there are no hitters that have a greater batting average than Ted Williams. Ted hit .406 one year and had a .344 career average. Not only did he have the highest batting average but he also had more walks making his on base percentage better than any human on the planet. That means he only swung at strikes.

How does that relate to sales??? I would say Justin Michaels is the best strategic prospectors on the planet. He has a lot of at bats and his batting average is great because he is laser focused on the ideal customer. (He only swings at strikes) He brings his wisdom to this groundbreaking book

What Justin and Tony have done in this book is to accelerate the process of prospecting and automated those best practices into a tech stack that creates a multiplier effect (8X) greater using the combination of technology and a highly competent person such as Justin to help create real pipeline that is 8X greater.

Essentially what Tony and Justin have done is to iterate the processes initiated by Aaron Ross and further Iterated by Jeb Blount to create a 8X greater output both in the quality and quantity of an SDR productivity model. Just imagine a top SDR that drives $1,000,00 dollars in revenue today now can drive their revenue to $8,000,000 in pipeline annually. The age of technology has arrived and the combination of human intelligence wrapped around enabling technology will leave the pioneers of sales like Jeb Blount and Aaron Ross aside for the next generation of prospecting professionals that will adopt the program outlined in Tech-Powered Sales!

One more analogy: Think of being in a (baseball) batting cage and the machine only feeds you ten balls in ten minutes. It takes you five swings to get your groove. You foul off 4 then hit two and miss on the next four. You are back on your heals because the machine is so slow. Your batting average is .200 (the Mendoza line)

Now imagine a Tech powered prospecting machine (Using the batting cage analogy) that provides 8X the number of conversations with precisely the right people with caller assistance built into assist with the talk track. This system will also provide the COMBO process to make certain no sales are left behind! Which prospector will make it? The traditional process or the tech powered process? I think you know the answer.

Tech Powered Sales answers this question of how to bring an SDR's productivity to the bleeding edge. I would highly recommend this book if you are in sales and want to up your game. Only the tech-power assisted Salesperson with survive!

1 person found this helpful

A manifesto for the modern sales world

Required reading for the modern sales pro. An entertaining listen, great quality. Highly recommended for all levels of sales professionals.

1 person found this helpful

absolutely amazing

this book will change the game of sales, prepare to takes notes! There's a overwhelming amount of info!

Have notebook ready

List after list of all the technologies to try and ways to deploy

An eye opener for sales people to embrace technology and become power users

so fresh

I've been in been in b2b sales for a little over 10 years. A little late to the game after several art degrees and some non-profit work. This book has provided a fresh approach that I had been missing in my top of funnel game. Anyone who is interested in how tech and AI/ML are disrupting/automating most industries, including sales should listen to this. Also, find Justin on LinkedIn and join his group of salesborgs. See you there!

10% good, 90% useless

Stop mentioning AI all the time.
Infinite list of tools, intead of including a list so laege why dont you recoomend a couple
...

Must read for anyone in tech GTM

Justin masterfully lays out a future of sales that is inevitable.

This book not only shines light on how GTM teams can win today - but what pillars of experimentation and execution they can use to test what works going forward as well….

I use these methodologies, and have continued to gain value from diving into Justin’s further work as well.

11/10… buy the book - read it - read it again…

Must read for everyone in B2B RevOps

This book is pure gold, like Predictable Revenue for the 2020s. If you're looking for a book to read that sets you up for 2022, this is it.

Tech-Powered Sales takes Combo Prospecting (by Tony Hughes) and puts it on steroids. Covering both the high-level concepts AND the 'nitty gritty' of putting together a GTM-strategy that delivers results.

Key Learnings:
💎 Salesborg Theory: Tech is ever increasing but it cannot replace human interaction. Instead of fighting against it, work with it. Use tech to augment interactions and leverage the possibilities to spend more time on real value-driving interactions.
💎 Salesborg Action: Invest in a good tech-stack and quality data. Spend time honing in your ICP, Personas, and the triggers that are relevant for your business. Work your systems and automize everything that is repetitive (check out Zapier, use templates, snippets). Stay organized and effective with the help of sequences but NEVER make the client feel like they are in a sequence. *Tech itself is not going to solve your problems but done right it will allow you to reach new heights*
💎 Future of Sales: Sales tech will be augmented in systems, where end-users do not even need to know the tech stack – they'll just deliver results with the help of it. The importance of TQ (Technology Quotient) and empathy will be exponential to delivering real-time h2h interactions at scale.

Listened 3x through the whole book since some of the concepts are quite novel and need to be processed. Even though the book is focused on the mid-market play (in larger corps), where sales efficiency is everything, I've found tremendous value from implementing parts to working with large enterprise accounts.

If there's one practical book for TOFU you'll need, this is it - then look at Combo Prospecting and Fanatical Prospecting (Jeb Blount)

great futuristic look at sales

if you want to better understand how sales is and will be tech enabled this is the book for you