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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
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Publisher's Summary
Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page
- How to annihilate competitors and make yourself the only logical choice
- How to get amazing results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers actually thank you for it
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What listeners say about The 1-Page Marketing Plan
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Just Love ❤️
- 04-24-17
I NEVER write reviews!
Of all my many years of online purchasing I have never felt compelled to write a review until now. A a new small business owner this book is absolute gold. Its helps you grow from marketing dummy to marketing effectively in just one day. The lessons learned are invaluable and I can already feel that my business will be wildly successful thanks to the jewels I will carry from this book forever. Thank you Alan for giving the little fish a chance to win. If you're on the fence about purchasing this book, knock yourself off as hard and fast as possible, you've already wasted too much time reading this review when you could be learning your first 3 lessons!!! Blessing!
81 people found this helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Rosie's mom
- 10-23-18
You Need to buy Book to get key info
This sounds like a good companion to the book, but should not be purchased with the idea that you'll get all the material. He refers constantly to lists and a 1-page template and how to fill it out, but we don't get a PDF of the template when we buy the audiobook. To make matters worse, he refers to things without describing exactly what that thing is and then goes on to discuss it. The listener is left to guess at what part of an invisible template he is discussing.
Do not get the audiobook without having the book on hand to refer to!
83 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ernest Kiwele
- 11-08-16
You haven't read any marketing book like this one
Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?
Among business books? Right there at the top. Among books? Surely in my top 10.
Any additional comments?
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
80 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Glenn
- 11-13-16
Plain language education in marketing
Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.
23 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick Wingate
- 01-10-17
Just what I needed
Would you listen to The 1-Page Marketing Plan again? Why?
I am a mortgage professional using Allan Dib's concepts to create a sustainable business to last for a long time. I am actually on my 2nd time listening to this book. It comes w/ great material to supplement the book like a "greatest headlines" list and a 1 page marketing plan guide which I am in the process of filling in. Even the 2nd time around I'm catching new tidbits I missed at first. This book actually got me excited to begin my marketing plan and Allad Dib has lead me in the right direction. He also offers his email address for questions afterward...awesome.
What was one of the most memorable moments of The 1-Page Marketing Plan?
One of the most memorable moments was when I was able to access the pdf with nine boxes which I fill in to complete my marketing plan. As I'm filling out this template, I feel like I'm touching on all facets needed to properly market my brand.
Was this a book you wanted to listen to all in one sitting?
It was short enough to listen to in one sitting but I had to break it up as I have a busy schedule
Any additional comments?
I'm currently picking up more copies for my Realtor Partners so we can work together and implement these strategies together.
18 people found this helpful
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Dave T
- 11-19-19
1 page because so basic
yes, there is actually a line, "just about everyone has email now...". this book doesn't seem appropriate for anyone who has been in business... too bad, the principles probably would be applicable but I can't stomach how it speaks to the lowest common denominator of knowledge.
10 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-09-16
Great Marketing Book
Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
31 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Dave
- 08-26-17
If you only had one marketing book, get this one
This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.
19 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Casey Martin
- 12-03-16
Shoulda bought this book before I started
Save your college tuition. Just listen to this audio book, take notes, and do your worksheets.
19 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- OJD
- 11-24-16
Action Marketing
Phenomenal marketing ideas! Time to take action and there are tons of ideas to act on in this book.
8 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 02-24-19
A truly positive surprise - experience talking
Ive been active in the world of startups for 10+ years and this book surprised me with its down to earth non bs reasoning and super actionable steps! And its just a pleasure to hear how Joel Richards reads it - a high quality past time!
7 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John Bentley
- 09-25-18
bloody marvellous
loved it, implemented it and now getting benefits from it. If you only have one page of marketing, let it be from guidance of this book.
6 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- sigoldy
- 07-16-18
A book of two halves
The book is a very useful resource for any small business or start up and gives good all round advice. I would certainly recommend it for a listen. I found most of the content in the first half of the book with the second half being filled with anecdotes and examples of how not to run a business.
5 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ben Norman
- 10-15-20
Awesomeness
This book is by far one of the top books I have ever consumed on marketing and indeed business. Just get it!
3 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Miss O Murphy
- 07-20-20
Not as useful as I hoped
This book was really a compendium of other books already existing in the business genre, many of which were clearly referenced, so it wasn’t a copycat but more of a collection.
For some readers it might be a useful overview that would point to more significant resources, but unfortunately for me I had already consumed many of its references and therefore I could clearly see from where it was drawing its inspiration and the lack of originality in the overall content.
The online resources provided alongside were not really exclusive to the book with only a single page (the one page marketing concept) being something to give proper consideration and the rest, text, pictures and videos, whilst occasionally thought provoking were not inspirational or motivating for me to put in the work required.
When listening to some business books the content is so mindful/motivational that you feel the need to rewind/review/take notes... but for the most part this book was an easy listen that had a few thoughtful nuggets but little ‘call to action’. Happy to have read it but a little disappointed that it didn’t fire me up.
2 people found this helpful
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Overall2 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Mark H. Maliniak
- 05-29-18
It's ok
I have read better and learnt more in my life. The concept of a one page marketing plan is quirky, but really this is marketing for beginners'.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-16-20
Great content, great narration
Maybe the cheapest and greatest lesson I've had in my life. Overall value deserves more than five stars.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Matt Wood
- 08-04-20
This is one to listen to over and over
This book got better as it progressed, setting out clear and actionable marketing insights. Links to the supporting website are great with some great content on there.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Daljeet Singh
- 06-09-20
You won't regret it. 100% GOLD
this book is the best investment you'll make in to growing your business. you'll not only learn about marketing but he talks and some key business fundamentals too
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Robin Q
- 01-23-20
Best I've read so far
I loved the ideas and strategies suggested in this book. Alan Dib reminded me of the stuff I had forgotten and adds the other stuff that ignites a "fire in your belly" to get going again. if you have "Marketers block". I really enjoyed this book and got a lot from listening to it
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anthony Earl
- 01-16-18
Pure brilliance - more than just a marketing book
This is more than just a marketing book. It provides insights into how to start, run and scale a business. I’ll be listening to it again!
3 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 06-07-17
Very valuable for the marketing initiate.
Great narration. Full of practical advice. Is a little repetitive but playing at 1.5x speed solves that. Highly recommended as a first book to read on business marketing.
3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bronte
- 02-15-20
You are insane if you choose not to read this book
Brilliant book!
I have had years of experience and have successfully built businesses from scratch and also purchased businesses I have built up to sell at significant premiums. I have several degrees in business and I have read countless books on business.
I am writing this to convince you to get this book, take note of every word and implement it every part. Over the past 30 years I have carried out much of what is suggested in this book leading to great success. I know this works. This book will provide you with the marketing catapult you are looking for.
This book is well structured and most importantly It is designed to make it easy for you to implement.
The greatest barrier for business people is “not doing” because it becomes too difficult. This book solves that problem and shows you the shortest way between point A and point Z. All you have to do is pick up the pencil and draw the line.
Fantastic job Allan Dib!
2 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Alex Frotjold
- 06-03-21
This business is dodgy
In the audiobook it says to go to the website to download the one page marketing plan. So I went to The website to get the document, and it said I needed to give them my email address to get a link for the download. It also said “we respect your email inbox and will never spam!“ The next thing you know, I’m getting lots of spam from them. I thought it was strange that they wanted an email address without the option of them spamming you, but now it makes sense, it’s a lie. I can’t trust marketing advice from a business that uses unethical marketing practices
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 02-28-20
A new insight for me in Marketing Strategy
Every Chapter was a masterpiece and its redirected
all I have ever known. a win
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 09-22-19
Marketing advice for small/medium businesses
Lots of great tips about marketing, downloaded the 1PMP PDF and currently using it in my business. 1PMP is great for focusing on your marketing target/goal and finding the leaks in your marketing strategy before you start.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Will Sweet
- 09-03-19
A great refresher for a marketing professional
As a practicing marketer, this book won't really cover much you dont already know. But, the way its packaged and delivered gives you a complete refresher on the fundementals and leaves you with a sense of perspective and priorities. It also gives you the ability to distill a lot of your thinking into the practical one pager.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John Kai Herbert
- 06-12-22
Breakthrough book for entrepreneurs
Content dense and will get a second listen.
I found the examples and exercises invaluable
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 06-07-22
Must read book on growing your business
I loved this book because it
1. puts together everything I have ever read on marketing
2.tells relatable stories on marketing that allows the reader to "connect the dots" on marketing.
You get the action plan of what you need to do and then you need to get out there and start doing.
Super practical book I would recommend for anyone interested in business and growing it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 09-29-21
Great knowledge to put in practice!
Great and easy book with good concepts explained very well, I highly recommend this audio book.