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Publisher's Summary

Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.

That’s The 3-Minute Rule.

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations - from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.

Now, it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.

Simplify. Say less. Get more.

©2019 Brant Pinvidic (P)2019 Penguin Audio

Critic Reviews

"Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic’s game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results." (Tony Robbins, author of Money: Master the Game and Unshakeable)

What listeners say about The 3-Minute Rule

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it is all about the author himself

not about the rules but author's interaction with others in complex story! Feel sleepy ...

4 people found this helpful

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Amazing book and great read

You will not regret listening to this book. Loved everything about it.

If anything, I recommend you get the printed or kindle version as well since it’s easier to do the exercises following that vs the audio.

But the audio is great to reference and listen on the go.

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Tied a lot of my sales Loose Ends together

I’ve read (listened to) 14 Sales related books this past year 2019! Each author has their own style but I found Brant with his real life “Story Telling Style” had the ability to tie together many of the loose ends I felt I had. I kind of knew something was missing and now happy to have found so many missing pieces of my puzzle. I listen 2 hours a day driving 51 miles each way to & from work. The first read I just listened and today on Christmas I’m starting my second listen but this time only when I can sit and do all the writing that goes along with self auditing my pitch.

Here’s to a much more Profitable 2020. I definitely recommend you add this book to your collection!

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Must read for entrepreneurs

I've read 1,455 books. This is one I will read many times and even participate in the website linked inside of the book. Thank you for being an amazing human who helps others so freely.

2 people found this helpful

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Phenomenal book - a must read for entrepreneurs

TheThree Minute Rule makes total sense. All the information about passion goes contrary to whatever everybody else teaches you. Do you want to make a powerful impact? Listen to this book and take notes and apply what you just discovered.

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So immensely disappointed

Phenomenal first 3 mins. Thats it, get your money and run. I did not want an autobiography, I was looking for a pragmatic approach to an effective presentation.

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Missing content

I happen to be reading this book in 2022. Throughout the book the author referenced many materials can be found on his webpage, that are no longer there and have not been updated. For visual audiences it would’ve been very helpful to have these materials while reading.

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Information not sales, which is perfect!

Read by the author, the book had so many good points about taking the time to leading your audience down the most critical and necessary information that the audience needs to know. Any of us can get ‘married to our idea’ and this book gives us a step by step approach to get to the core that if they can hear it that way - they can internalize it and let the info do the heavy lifting. It reminds me of the pitch for the laptop computer from Made To Stick - the guy threw a binder on the table in front of everyone and somehow got the investors to solve his hurdles during the pitch itself. This book could help you create such a pitch. Highly recommend this book.

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No nonsense

As a fresh TV-producer myself I hoped for more TV-pitch examples, but that being said this book was great! The 3-minute Rule is universally transferable to anything you are going to pitch. I clearly see all the things we have done wrong in the past, and I think this will revolutionise the way we pitch from now on. Great book!

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lots of good tips and practical points.

this guy is so specific on how to do a presentation
I will be trying these tactics out

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  • Whyte
  • 03-13-21

Has helped me sell ideas

This strategy has really helped me pitch ideas to stakeholders and business partners with much more success.

Previously my presentations had the wrong structure and too much information which confused the audience. Now I confidently strip out unnecessary information and end presentations waiting for the questions to flood in, instead of the confused audience interrupting my presentation seeking clarity.