• The Art of the Start 2.0

  • The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
  • By: Guy Kawasaki
  • Narrated by: Paul Boehmer
  • Length: 8 hrs and 43 mins
  • 4.4 out of 5 stars (973 ratings)

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The Art of the Start 2.0

By: Guy Kawasaki
Narrated by: Paul Boehmer
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Publisher's Summary

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.

©2015 Guy Kawasaki (P)2015 Tantor

What listeners say about The Art of the Start 2.0

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Like a collection of about.com articles

This book is one inch deep and a mile wide. A new tip every ten seconds, it is like a collection of lame internet articles. I'm not saying the advice is bad, I just dont find these kind of tips very helpful. It is the opposite of a book like The Lean Startup by Eric Ries, which takes a profound idea and explores it in depth.

55 people found this helpful

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    3 out of 5 stars
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It's ok, nothing groundbreaking. Poor narration

The narration was distracting. Also it seems like they blended 2 narrations. The tone / voice in the 2nd half sounds different. Same guy but different sound. Many of the phrases just sounded so cheesy with this reader. The content was ok. I've heard lots of entrepreneur audiobooks and this was more of the same.

33 people found this helpful

  • Overall
    2 out of 5 stars

Misleading Description

This is not a guide for anyone starting anything. It is only for tech startups. If you are anything other than a 20-something nerd starting up a tech company from your parent's basement, look for a different book.

27 people found this helpful

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Real deal from 1 of the fathers of Silicon Valley

Guy tells it like it is to founders of any organization. With humor, blunt honesty, and example after example, he covers the practical business of starting. From font size in a pitch presentation to tips for a launch event to company culture to sales--he gives you the good, the bad, and the ugly. Great read.

13 people found this helpful

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Great primer for any entrepreneur

Full of real-world examples and actionable trip, this is a great book for any entrepreneur - or someone considering becoming one.

8 people found this helpful

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Get Started

Great if you are starting anything important. I am required to use 3 more words for the review. Now I have exceeded that. Seriously though - you should listen to this.

8 people found this helpful

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Overall worth it

Good info - had helpful insights - especially for tech startup .

Performance of narrator not my favorite but not as bad as others said.

8 people found this helpful

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Another "Must Read" From Guy Kawasaki

Learn From Those, Who Have Been There & Done That......
Experienced Minds Driving Information, Data, & Business.......

This Book Has Great Factual Information,
As Well As Information Helping Your Possible Direction,
Towards Creating What It Is,
That Makes You Or Your Product Or Idea,
Simply Amazing.........
Thanks Guy Kawasaki
I Enjoyed Another Fine Publishing

Seth Tate
Northwest Kustoms

5 people found this helpful

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Condensed Masterclass in Entreprenership

A masterclass of entrepreneurship condensed into easily digestible bites. Hope to meet Mr. Kawasaki at some point and thank him for this book and his work in Rush Hour and Legend of the Drunken Master. :)

4 people found this helpful

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An ok book, but really nothing new

This book can be summarized in a few words.
1. Guy is super cool because her worked for Apple
2. Use social media
3. Use fewer PowerPoint slides
4. Create a real product, not just an idea

Very little actually is anything new. I'm sure I'd love to grab a beer with Guy, however I don't believe this book comes anywhere close to helping me get a business off the ground.

2 people found this helpful