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Publisher's Summary

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. 

Inside, find out:

  • How Burger King managed to create the worst advertising campaign of 1985
  • What Burger King shares with Pitbull, Scarface, and Marco Rubio
  • Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere. 

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life - personal values, impacting the people around you, and juicy hamburgers.

©2020 James McLamore (Tucker McCormack) (P)2020 Tantor

What listeners say about The Burger King

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Deeply touched and moved

This is a great book deserve to be listened or read. Deeply touched and moved by Mr Jim Mclamore's life story.

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  • Anonymous User
  • 03-22-21

Inspiring story about great businessman.

Very interesting and insightful story of great businessman. It shows ups and downs of being in business for most of life.

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  • Anonymous User
  • 09-07-20

very interesting

it is a great contrast to ray kroc's biography. it also shows what were the reasons burger king did not surpass mcdonalds.