• The Business of Belonging

  • How to Make Community your Competitive Advantage
  • By: David Spinks
  • Narrated by: Christopher Douyard
  • Length: 6 hrs and 19 mins
  • 4.7 out of 5 stars (36 ratings)

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Publisher's Summary

Your business problems are community problems. Solve them and scale with help from the leader in the field.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

©2021 David Spinks (P)2021 Gildan Media

What listeners say about The Business of Belonging

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Founders listen to this book 3xs

This book helped me understand the importance of building community and the framework on how to start it, maintain it and scale it. It’s practical and quite enjoyable. I gave it to my marketing department and we’re reading it together. I like having the paper copy too because he offers frameworks and lessons. It’s a must read/listen to in 2022 if you want to crush it in 2023

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Very useful

I loved how useful it is. glad I listened to the whole thing because I never really knew where to find concise info that is pragmatic about making communities.

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Enlightening Information

Very enlightening information on the value and business benefits of building community.

The book highlights many companies that have assisted their growth thorough community building.

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You need Community in your business. This is how

Community creation is a hard to quantify value add. Yet, when done correctly, there is nothing more versatile and powerful for a business. This book is the perfect base understanding for what is possible in that field.

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