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Publisher's Summary

Want to attract more clients and generate more revenue with minimal time and expense?

There are only so many hours in a day, yet you want to increase the number of people you serve and the amount of revenue you earn. How can you make this happen when you have limited resources, and without putting in even more work hours?

The secret: Add online courses to the services you already offer clients.

In The Business of Courses, Ruzuku co-founder and online course expert Abe Crystal shows you why there's never been a better time to add educational content to your current offers and how any online entrepreneur can capitalize on this lucrative trend. Done right, your courses will work hard for your business by attracting new customers and converting them from one-time buyers to loyal, ongoing clients eager to invest more in your programs and services.

  • Learn how online courses can help prospective customers find you more easily, so you can build your list and grow profits
  • Understand how online content can help you build trust and credibility, so you become your clients' go-to source for solutions and advice
  • Leverage online courses to grow your revenue without requiring time that you don't have
  • Find out how online courses get your customers to refer others to you
  • Discover the same tricks experienced pros use to roll out online content quickly

Using an easy-to-understand model and related questions to guide your decision-making, The Business of Courses helps you implement a sustainable strategy for growing your business using online courses. When you follow this proven approach, you'll better serve your clients, increase your profits, and leverage your time in ways you've never imagined.

©2021 Abe Crystal (P)2021 Abe Crystal

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