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Publisher's Summary

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

  • Eight headlines that work-and how to use them
  • The five-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

©1985 Robert W. Bly (P)2020 Tantor

What listeners say about The Copywriter's Handbook

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Awesome

I love this book because it gives me specific details and an excellent overview of the craft. I'm getting a hard copy and adding The Copywriters Handbook to my personal library. I've listened to many Audible books. Some I didn't find interesting or informative enough to finish or invest in further. The Copywriters Handbook gives me reasons to invest further and keep coming back for reference.

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Worst voice ever heard

The book might be interesting. I’m sure it is. But the reader’s voice is so annoying you just want to stop listening.
Really guys, pick your readers better please

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A MUST LISTEN For Students of Copywriting!

I LOVED this audiobook.

It gave so much invaluable advice as a student of copywriting, and I even heard some tips that some accomplished copywriters could use!

He breaks down the process of writing copy, taking you by the hand, guiding you through each step of the process :)

He even gives great advice for writing web copy, emails, e-newsletters, and more!

You might even want to grab the hardcopy and kindle edition to help further reinforce, and to internalize the advice and principles he shares in it!

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This book does NOT teach copywriting

This was a terrible book. It does not teach copywriting. It tells the history and stories of copywriting. Not one piece of useful information on HOW to copywrite. Waste of time.
I had to give one star to submit a review but it did not deserve any star in any category except trash

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The Professional Copywriters Powerful Assistant

Bruce Lee once said he would rather engage a fighter who had practiced a thousand kicks, than a fighter who practiced a single kick - one thousand times.

And who would't want to become a black belt level in their craft? Especially copywriting! One of the most valuable skills on the planet.

This book alone can make you a good copywriter fast in a matter of days or weeks instead of weeks and years.

The powerful information is such a steal that actually have 2 hard copies and one on audible so whenever a multi million dollar idea hits, whether on a run, at home or traveling I can quckly build a framework to sell my ideas.

I attribute my biggest gains in copywriting are based off Professor Bly's teachings in this book.



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Good book to read

This book has a lot of information and the content is very useful for me when I’m writing copy. Takes a while to listen to but it packed with good info. Would recommend to anyone who needs copywriting.

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  • Sefa
  • 05-03-22

Logical, practical and clearly read

There are a lot of practical tips and advice in this book that I think would suit a seasoned and novice copywriter.

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  • Afrah
  • 04-26-22

long

to be honest, this book could be summerized in 10 pages 1.5 hrs long not 9hrs +. and honestly didn't get a single info I don't already know.

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  • Jorn G
  • 02-26-21

Discover the most powerful secrets of copywriting

Love the audio format. This book is the basis for any copywriter. From beginner to advanced. It clearly lays out the rules and principals of persuasive copywriting. Writing that will sell your products and services.

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  • Jamie Shaw
  • 03-23-22

Boring and outdated

A book straight from the 1980’s. I was expecting a book about the intricacies of copywriting, not a book on marketing and advertising.