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Publisher's Summary

A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.

Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.

Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.  

We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them. 

©2021 Eric J. Johnson (P)2021 Penguin Audio

What listeners say about The Elements of Choice

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Outstanding introduction to Choice Architecture

A book worthy of both self study and group discussion. I found the content applicable to every level of challenge our society faces today and enjoyable to listen to (easy to follow).

A call-to-action for citizens seeking to build community, change the status quo and root out dysfunctional policies that carry extraordinary costs and burdens on governance.

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It helped me be more benevolent…

I have a better understanding of how to present options to my clients to help them make choices that help them achieve their goals.

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An absolute must read for critical thinking

I thoroughly enjoyed this audible read. I found it very interesting and insightful. I will recommend this book to anyone who wants to get a better understanding of the world around them. I have listened to this several times so that I can see the choice architecture around me and not let it influence me. Great book!

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text book

I bought this because Angela Duckworth recommended. it's as exciting as a text book narrated by a professor can be.

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