adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $20.99

Buy for $20.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them.

The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

If your organization is starting a new venture and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

©2020 Steve Blank. (P)2020 Gildan Media

What listeners say about The Four Steps to the Epiphany

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    28
  • 4 Stars
    8
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    18
  • 4 Stars
    6
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    22
  • 4 Stars
    7
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

Piercing Narrator

Blank's work is indisputably excellent. The whining, piercing narrator and his attempts at "acting" negatively impact the listenability of this product.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Must read for startups

Great read on how lean startups should operate and what they should focus on. Loved learning about the customer development cycle.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Paula Petcu
  • Paula Petcu
  • 12-25-21

Must read for founders

A great read for starting and scaling up a business.
Worth reading again in a few years for a sanity check on building own company.
Would recommend though reading on paper rather than listening (there are several references to tables and checklists).