• The Google Ad Grants Playbook

  • The Definitive Guide to Breakthrough Nonprofit Growth...On Google's Dime
  • By: Josh Barsch, Steve Isaacs
  • Narrated by: Gail L. Chaffee
  • Length: 3 hrs and 39 mins
  • 4.8 out of 5 stars (16 ratings)

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Publisher's Summary

Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch?

The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month.

But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire "playbook" - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month.

The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant's impact and grow your nonprofit organization. Don't know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn't work? No problem: it's all covered in great detail in the playbook. It's the only guide you'll ever need to taking your nonprofit to the next level.

©2017 Joshua Barsch and Steve Isaacs (P)2017 Joshua Barsch and Steve Isaacs

What listeners say about The Google Ad Grants Playbook

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Excellent Very Informative!

This book book was so helpful that is hard to put in words. if you have a non-profit and want to use all of the available opportunities that exists I suggest you first start with this book. Remember Google gives you this free!

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My new Bible

Thank you, Josh and Steve! This was a joy to listen to and probably saved me from losing my ad grants account!

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Money in the Bank

Get a paper and pen. This valuable resource will keep you rewinding making certain not to miss a thing.

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Good intro

I thought that this offered a good starting point for someone to begin looking into using Google for nonprofit organizations. Thoroughly enjoyed it.