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The McKinsey Way  By  cover art

The McKinsey Way

By: Ethan M. Rasiel
Narrated by: Michael Butler Murray
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Publisher's Summary

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In The McKinsey Way, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: how McKinsey recruits and molds its elite consultants; how to "sell without selling"; how to use facts, not fear them; techniques to jump-start research and make brainstorming more productive; how to build and keep a team at the top its game; powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; how to get ultimate "buy-in" to your findings; and survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way is fascinating listening that empowers every business decision maker to become a better strategic player in any organization.

©1999 Ethan M. Rasiel (P)2022 McGraw Hill-Ascent Audio

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