• The Membership Economy

  • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
  • By: Robbie Kellman Baxter
  • Narrated by: Tom Pile
  • Length: 8 hrs and 12 mins
  • 4.4 out of 5 stars (610 ratings)

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The Membership Economy

By: Robbie Kellman Baxter
Narrated by: Tom Pile
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Publisher's Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.

What listeners say about The Membership Economy

Average Customer Ratings
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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Relevant, but without an "a-ha" moment

I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.

5 people found this helpful

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Membership Economy in Post-Covid

I'll start with sayiny the book has some relevant and insightful points. But is dated in some ways, since it was published in 2014.

Yes, there has be a growth in more companies doing the membership thing. But as the author notes several times, some business have it as a check the box option for the revenue model. I know I try to avoid web site and companies that start pushing membership unless the product is on or near the level of need over want.

While listening, I couldn't help but feel the author was writing to established companies or a startups with a budget. I didn't connect what she used in the case studies to some starting from zero. Working on a business while still working a 9 to 5 or taking your last bit of saving to take the leap doesn't seem like a out the gate solution. The author makes the point of being data driven in how you make decisions. To be honest, I've wondered what that means in a post covid world? How relevant is all the market data before this?

Ok. enough rambling. I do think it a good book. You just have to take what works for your current situation. Also would've preferred a female voice.

3 people found this helpful

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Superficial, unbased claims - repeated over and over

This one is full of generalized assumptions and claims. He even says, “If there is a test about this book, it would be the following”, but the list is so unspecific, like “You need to build a great team”. Isn’ that the recipe for anything, not just for a subscription-based business?

I got sick of listening to him sound condescending, J gave up listening.

3 people found this helpful

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Love it!

Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.

I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬

Renato - the Netherlands

2 people found this helpful

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Boring, fluffy, useless info

I was hoping this would be a practical guide, instead it’s non-specific concepts that I cannot use. No stories.

It’s honestly all stuff I knew from being aware of the world around me.

I stopped listening after chapter 4. It’s not worth my time.

1 person found this helpful

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glad I bought it

Enjoyed this book as it was one of the first I listened to about a membership economy. I thought it provided some good background and rationale as to why we are moving to a membership approach. It’s a lot to digest and I will likely listen to again. #membershipeconomy #business #Tagsgiving #Sweepstakes

1 person found this helpful

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Nothing New

This book wasn’t for you, but who do you think might enjoy it more?

Nothing new or insightful on the topic of the membership economy. A lot of common sense things covered.

Would you ever listen to anything by Robbie Kellman Baxter again?

No

Have you listened to any of Tom Pile’s other performances before? How does this one compare?

No

What reaction did this book spark in you? Anger, sadness, disappointment?

Disappointment

Any additional comments?

No

1 person found this helpful

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The best audio book on the subject.

Extremely informative and fantastic breakdown on the subject. If you are considering a startup in the membership economy. Start here.

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Excellent book!

Helped me to think and spark new ideas to discuss and implement in my business.

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Absolutely amazing

This is a must have for any membership business. It refreshes and build new concepts to use!

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  • Ducarta
  • 08-17-19

Better than I expected!

I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered.

Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach!

It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small.

Well worth your time.

3 people found this helpful

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  • Tim Ward
  • 01-14-20

Good intro to the subject

Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.

2 people found this helpful

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  • Daniel Kirby
  • 01-15-17

A Lesson on choosing the right Narrator

Would you recommend this book to a friend? Why or why not?

I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.

How could the performance have been better?

The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.

2 people found this helpful

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  • Jonny
  • 07-19-16

Stop reading what your reading, and read this. NOW

If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.

Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.

1 person found this helpful

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  • MR BRIAN NORTHMORE
  • 07-21-22

Not bad but not for me right now

It’s not that this is bad it just did not resonate with me. I’m sure at some point when my audience has been developed a little further and I’m in the right place to move membership higher up my agenda it will have greater relevance.

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  • David Stinson
  • 07-15-22

Excellent

Robbie gives incredible insight and advice on how to develop a membership organisation. My business has reached new levels as a result of me listening to this audio book!

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  • greatbrit
  • 05-28-22

Super relevant for so many!

Pointed to this for some internal development this was a great review of not just ways that membership can be valuable but examples we can all relate to and then leverage to our own situations.

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  • Sani Yusuf
  • 04-16-22

Great For Anyone Building A Subscription Based Biz

This book is filled with gems about customer acquisition, retention and strategy. if you are Building a Subscription Based business, then this is a must read.

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    3 out of 5 stars
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  • Isaac Morrison
  • 01-04-22

OK but longer than it needed to be

I didn't mind the book but felt the author dragged out certain points and revisited the same examples too often.

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  • Anonymous User
  • 09-24-21

Very broad

Great book to get a general insight into membership economy.

Would have preferred a more specialized approach for ex SaaS and membership

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  • Ashley Jessen
  • 08-03-16

excellent and detailed

This was an excellent and very detailed review of the membership style business and I highly recommend to those looking to build their business for the current times.

1 person found this helpful

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  • Anonymous User
  • 07-28-22

Some Useful Concepts- Glad it was free

This book won’t apply to everyone however I did get some useful ideas for my membership and particularly information regarding onboarding.

It was a bit of a difficult listen due to the narrator being a bit slow and slightly monotone despite trying not to be.