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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
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Publisher's Summary
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
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What listeners say about The Membership Economy
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Nagy Barnabás
- 05-13-16
Relevant, but without an "a-ha" moment
I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.
5 people found this helpful
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- S. Wells
- 11-20-20
Membership Economy in Post-Covid
I'll start with sayiny the book has some relevant and insightful points. But is dated in some ways, since it was published in 2014.
Yes, there has be a growth in more companies doing the membership thing. But as the author notes several times, some business have it as a check the box option for the revenue model. I know I try to avoid web site and companies that start pushing membership unless the product is on or near the level of need over want.
While listening, I couldn't help but feel the author was writing to established companies or a startups with a budget. I didn't connect what she used in the case studies to some starting from zero. Working on a business while still working a 9 to 5 or taking your last bit of saving to take the leap doesn't seem like a out the gate solution. The author makes the point of being data driven in how you make decisions. To be honest, I've wondered what that means in a post covid world? How relevant is all the market data before this?
Ok. enough rambling. I do think it a good book. You just have to take what works for your current situation. Also would've preferred a female voice.
3 people found this helpful
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- Stephen K
- 11-18-20
Superficial, unbased claims - repeated over and over
This one is full of generalized assumptions and claims. He even says, “If there is a test about this book, it would be the following”, but the list is so unspecific, like “You need to build a great team”. Isn’ that the recipe for anything, not just for a subscription-based business?
I got sick of listening to him sound condescending, J gave up listening.
3 people found this helpful
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- Renato
- 06-22-16
Love it!
Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.
I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬
Renato - the Netherlands
2 people found this helpful
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- Benj Spencer
- 02-28-22
Boring, fluffy, useless info
I was hoping this would be a practical guide, instead it’s non-specific concepts that I cannot use. No stories.
It’s honestly all stuff I knew from being aware of the world around me.
I stopped listening after chapter 4. It’s not worth my time.
1 person found this helpful
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- Chad
- 11-11-18
glad I bought it
Enjoyed this book as it was one of the first I listened to about a membership economy. I thought it provided some good background and rationale as to why we are moving to a membership approach. It’s a lot to digest and I will likely listen to again. #membershipeconomy #business #Tagsgiving #Sweepstakes
1 person found this helpful
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- Anonymous User
- 06-21-22
Awesome
Glad I listened to this. It’s worth the time and I am grateful the author wrote this
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- Anonymous User
- 02-14-22
Lots of options…
Get a pen and paper and start writing cause the author is providing every angle possible to make your current business a membership based company.
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- Amazon Customer
- 01-27-22
Insightful and Informative
The Membership Economy is filled to the brim with interesting and essential information for anyone wanting to start their own business, or improve the business they already have, and stay relevant in today’s market - especially for those with a membership, subscription, online community or loyalty component. The book is well-written, with a clear and logical structure, relevant case studies, chapter summaries, and no superfluous filler or fluff. The author begins with a quick overview of the membership economy, then presents seven strategies for success, and goes on to discuss specific applications for different kinds of membership organizations. Throughout, her clear intent is to help organizations (both businesses and non-profits) avoid costly mistakes, stay current and competitive, and meet the evolving needs of their clients and members.
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- Tai Le
- 01-20-22
great valuable book
I love this build. Gave me insights on how to retain your membership customers. Hopefully I can solve the biggest problems at kafenaded.com
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- Ducarta
- 08-17-19
Better than I expected!
I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered.
Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach!
It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small.
Well worth your time.
3 people found this helpful
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- Tim Ward
- 01-14-20
Good intro to the subject
Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.
2 people found this helpful
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- Jonny
- 07-19-16
Stop reading what your reading, and read this. NOW
If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.
Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.
1 person found this helpful
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- Daniel Kirby
- 01-15-17
A Lesson on choosing the right Narrator
Would you recommend this book to a friend? Why or why not?
I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.
How could the performance have been better?
The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.
2 people found this helpful
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- greatbrit
- 05-28-22
Super relevant for so many!
Pointed to this for some internal development this was a great review of not just ways that membership can be valuable but examples we can all relate to and then leverage to our own situations.
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- Sani Yusuf
- 04-16-22
Great For Anyone Building A Subscription Based Biz
This book is filled with gems about customer acquisition, retention and strategy. if you are Building a Subscription Based business, then this is a must read.
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- Isaac Morrison
- 01-04-22
OK but longer than it needed to be
I didn't mind the book but felt the author dragged out certain points and revisited the same examples too often.
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- Anonymous User
- 09-24-21
Very broad
Great book to get a general insight into membership economy.
Would have preferred a more specialized approach for ex SaaS and membership
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- M. L. Hamilton
- 10-28-20
Good introduction to the membership economy
Good narration and well thought through. You'll know most of the businesses used as examples so it's a bit dated from that perspective. Listen to it alongside Stu McClaren of Tribe Membership and you'll have all your bases covered.
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- Luke C
- 05-11-20
A must-have for all subscription marketers
The Membership Economy is packed with strategies and tactics for all types of subscription marketers
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- Ashley Jessen
- 08-03-16
excellent and detailed
This was an excellent and very detailed review of the membership style business and I highly recommend to those looking to build their business for the current times.
1 person found this helpful