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Publisher's Summary

Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.
Get motivated: listen to everything by Tony Alessandra.
©2005 Dr. Tony Alessandra (P)2005 Made for Success, Inc.
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What listeners say about The Platinum Rule

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  • Overall
    5 out of 5 stars
Profile Image for Ed
  • Ed
  • 07-04-07

Great book

Tony hit on and expanded a very misunderstood and often over looked point, we don't treat people the way they want to be treated. I found the book insightful and inspiring. Since I have ajusted my thinking because of the information in the audio I have seen some remarkable turn arounds. I recommend it.

9 people found this helpful

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Profile Image for Mason Moyer

Helpful and interesting

I am in sales and there was some good info. Good for a beginning sales rep.