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Publisher's Summary

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product road map.

©2021 Pendo.io, Inc. (P)2020 Gildan Media

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This is too much of a Pendo commercial

I have tried Pendo, it's good. But that's not why I wanted this book. There is a big focus on repeating the same points and not a good enough overview of the actual theory and method for me. Maby this will work for you, but for me this was simply a commercial with some cunsulteeese speak.

4 people found this helpful

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Really informative product process

I believe any product organization could benefit from this read. Our entire product, design and engineering team is currently reading it to make use of the principles.

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A book I Will Listen To Many Times

As a Learning and Development professional for a cloud-based company , I went into this book fully believing the content related to my day-to-day working life but even with that expectation I was still taken aback by how much this changed my view of my role. It has fundamentally altered how I see myself serving both my company and my learner's.