Energizing and a Lot of Good Info

I'm new to sales, and this is a great starter book. The speaker provides a lot of insight into sales and working on yourself. As is the common stereotype of sales, I was worried about manipulating people into purchasing something they are not interested in. Brian shows how to sell with integrity and enthusiasm.

18 people found this helpful

This Is What I Read Before Every Sale

Would you consider the audio edition of The Psychology of Selling to be better than the print version?

Yes. I have read the printed version, yet Brian Tracy truly brings his lessons alive with his profound mastery of tone and diction. Superb use of pauses during audiobook. Both are great works. Yet I feel he speaks to you directly in audiobook, which creates a long lasting impact.

What did you like best about this story?

Brian Tracy's knowledge. This is a man who is a proven wealthy sales master in his field. I love how he combines factual data with experience with stories that he uses to help explain his topics. Nothing better than an example combined with just the right amount of useful information. I use this book as my reference guide during any stage in the sale. I first read his book and within two days closed 3 deals that had been lagging. I had continually fell victim to a common sales problem, fear of closing. We've all been there, yet this man gave me an arsenal of tools. I'll never forget the first time I used one of his techniques. Prospect gave me the "I'm busy all week, lets meet another time." I used to get that ALL the time, and it would take 3-8 times before I could close. Immediately, I responded with "I understand. Lets pull out our calenders and see when would be best for you." Confirmed appointment. Closure in two meetings. Genius.

Which character – as performed by Brian Tracy – was your favorite?

I'd have to say when he told the story about the RV salesman. The man who would cruise around in a brand new RV and show prospects what it would be like to take a cruise in such a wonderful piece of machinery. :)

Was this a book you wanted to listen to all in one sitting?

Yes and No. Although I could not stop listening, I found this book helped me best immediately before and after a sale. Before, so I can touch up on a few points I needed to work on, and after to go over my sale and compare it to how Brian Tracy does it. Best way to apply knowledge.

Any additional comments?

Just wanted to say thank you to Brian Tracy and Audible, if Brian ever reads this, as this has truly made me a salesman in an entirely different level. Before I was making 10-20k quarterly. Now I've doubled that income and spent half as much time prospecting as before. More time closing sales and asking for referrals :)

22 people found this helpful

Oldie but goodie

It's Brian Tracey, you can't go wrong!!!! I have listened to this over and over and always grab something new I can apply.

10 people found this helpful

Good, nothing to do about psychology though

I’m not into sells, I’m a psychologist, that’s why I bought it, love to read anything about psych, however Brian doesn’t even use psych terms, theories etc. The only term he used is “Freudian slip” and he even doesn’t know the true meaning of that.

However if you are into sells, it is a good audio, this actually is not a book, it is a mid quality audio from a workshop, but he gives good stories about selling,tips, and ways to close sells. I’m just letting you know all this so you know what to expect and don’t be disappointed like I was.

7 people found this helpful

One of the best!

If you have any book you need to add to your library as a sales professional, this book is the one. There are others such as good ole Zigmeister, and this one is a close tie. Get it!

6 people found this helpful

Another Great

What made the experience of listening to The Psychology of Selling the most enjoyable?

I've listened and read this book over the years - it's a great resource. Many people have the mistaken belief that "sales" or people who sell are "bad" but no one seems to feel bad when they buy something or they have a job because someone sold something.

5 people found this helpful

Best investment you can make in yourself

The best investment you will make in yourself for today tomorrow and more importantly your future you simply can't go wrong

3 people found this helpful

Good for length

This was "pretty good" for what it is. I felt some of the material felt a little dated in terms of delivery, concepts, references, and recording quality. It's half a self-help book as it is sales. For just over 5 hours though it's worth a listen/read. There were some really good nuggets throughout that I bookmarked or took notes on, and intend to come back to.

2 people found this helpful

Great book!!

Don’t discount this book due to its semi poor audio. The book is extremely valuable, and has taught me a bunch!! Fantastic book, to get in the mindset of selling. I will be recommending this title!

2 people found this helpful

Listen, apply, sell more.

Repeat! Selling is an art and a science and the psychology of selling does a great job of breaking it down.

2 people found this helpful