• The Pumpkin Plan

  • A Simple Strategy to Grow a Remarkable Business in Any Field
  • By: Mike Michalowicz
  • Narrated by: Mike Michalowicz
  • Length: 7 hrs and 7 mins
  • 4.8 out of 5 stars (699 ratings)

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The Pumpkin Plan

By: Mike Michalowicz
Narrated by: Mike Michalowicz
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Publisher's Summary

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

©2012 Mike Michalowicz (P)2020 Penguin Audio

Critic Reviews

"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you - entrepreneurs, business owners - read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)

"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)

"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)

What listeners say about The Pumpkin Plan

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Great book

I have 89 books in my library now and this is excellent, has a lot of the nitty gritty actual things you can do to grow your business unlike a lot of business books that are more philosophical or mindset orientated

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Top 5

I’d put this book in the top 5 books I’ve read. That doesn’t mean much because I’ve probably only actually read like 10 books in my life.

But, his voice reading his book makes it feel like he’s in the room telling me a story. Kept me engaged most of the time, I usually listen while I drive and sometimes I zone out. I’ve already used some of the tips and tricks in the book.

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Read the first two chapters

This book is primarily just a repetitive reinforcement of the first couple chapters, not that the first couple chapters are bad but it is definitely dragged out.

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Best Book for Entrepreneurs I’ve Read to Date

I wish I would’ve found this book ten years ago! I recently cut some vines before reading this book because I felt like my attention was so divided between this side hustle or that start up idea. It was making it to where I didn’t have time or focus for any of them. I scaled it back to 2 things in the same industry. I figure that at least aligns, but of course I want to eventually scale what I’m doing..I’ve been researching what to outsource to which company, best hires, who to hire first, how to combo jobs, etc. Basically I want to know all the steps to scale before I get in too deep and drown myself(did that before). I’m so glad I found this book because it literally breaks it down step by step and it’s replicable. This side of entrepreneurship fascinated me and it turns out, this is all it should be. He tells you everything to focus on and when. I know I will go back and read random bits of this book for years to come depending on where I’m at in the process. Thanks Mike! You’re a real one. 😃👍🏻

1 person found this helpful

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Exceptional

Game changer, the steps in this book are actionable and effective. I did the work of applying them and it works. Highly recommend this book.

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Great book.

I loved this book. It was very engaging and presented valuable insight. I will recommend it to all entrepreneurs I encounter and will use all its advice in my own business.

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Mike Mike motorbike

Mike has a beautiful, joyful attitude towards life and business. He has a simple plan to grow your business with control and power, yet allows room for individual human spirit. It has forced me to look inward and grow!

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Industry interests

When put into perspective mike guides you through thought provoking ideals which can grow a big pumpkin(business), being the pumpkin plan. Really how to be of subpar value to a community in which you are already serving. This book serves small businesses giving you a strategy for growth with asking the right questions. I recommend for small-medium sized businesses who are facing burn out receiving any client for the sake of “business growth”. This book demonstrates being intentional with customers.

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New favorite author

Now I haven’t yet implemented the plan but I will. I appreciate the plenty of examples from different business genres.

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This is the book you need!

If you’re starting your own business or your business is failing, you’re missing one key ingredient and that ingredient is within this book!

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  • Tim Bevington
  • 09-21-20

Loved this book

Loved it so much goty creative juices flowing and will implement my own PP with my new company

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  • Amazon Customer
  • 12-07-22

Fab

One of the best books I have read so far enjoyed it. Always learning new stuff.



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  • Joseph Agunbiade
  • 12-01-22

Perfect For mid-way Entrepreneur

The author distilled what you cannot be taught in business school into this short book The Pumpkin plan.

Every Entrepreneur should read it!

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  • Amazon Customer
  • 06-15-22

Easiest non-fiction I've heard in a long time

Mike Motorbike !!! Is the most entertaining and passionate reader I've heard in the longest while !! I still have 2 hours of listening left and honestly, time flies when you're having fun. Mike is brilliant to listen to. I will most definitely be investing in his other books. His funny little anecdotes make me chuckle OUT LOUD !
Great book. I shall be following his advice and implementing them into my business, glad I found you Mike XD

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  • Daniela
  • 05-02-22

Great Book. Highly recommended

I found the book very helpful with many good practical advices.
I liked the way the author talks and reads the book.

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  • Scott H.
  • 03-28-22

Got a lot of important elements and concepts

Great story to cover all the important elements with additional ideas and questions - awesome

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  • Adam DILGER
  • 02-14-22

Very good

Very good. Principles of business, organisation and focusing on best products and services. Educating you to remove needless costs and focus on your best most profitable clients . Thumbs up

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  • Chris
  • 02-06-22

awesome just like every one of Mike's books

Mike's my favorite author by a long mile. if you listen to this book you'll understand why, he's down to earth, awesome and so relatable. I constantly find myself nodding in agreement at the dumb stuff I've done in business

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  • katie
  • 12-01-21

Fantastic read

Any business owner should read this it’s certainly a game changer and fantastic read pitched at a clear level to understand

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  • Anonymous User
  • 09-03-21

Excellent gripping/motivating book

Really enjoyed this book.
I’ve tried lots of business books and not many grip me. This one on the other hand I really enjoyed and have listened through twice already. I’m starting to implement the plan now so hopefully in a years time we can see some changes and my pumpkin will be fairly sizeable.
Cheers Mike

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  • Tom
  • 04-24-21

great book. essential for every entrepreneur.

very helpful mindset book to transition from doing everything for everyone to being clear on the one thing you do really well.

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  • Anonymous User
  • 11-27-22

Inspiring

The ideas and delivery of this book has inspired and motivated me.
I can't wait to implement these strategies.

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  • Anonymous User
  • 09-04-22

Excellent book

I listen to this book frequently for a reset, to remind myself how to keep focussed in my new business and to hear and develop new ideas as I work on earlier ones I was ready to hear. A definite book to accompany Profit FIRST. And to follow with Clockwork.

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  • Anonymous User
  • 11-17-21

Mike MyCowShits knows his stuff!!

Mike clearly knows his stuff and has the experience to back it. can't wait to use the pumpkin plan in my next venture.

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  • Anonymous User
  • 10-12-20

great read

This book was as helpful as id hoped it would be. I read Profit First and now this both very easy to grasp, very easy to listen to and extremely useful in business.

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  • Paul
  • 08-24-20

Informative

I’ve listened to many business books, the concepts in this book are great, highly applicable to business and easily understood. I’ve listened to several of Mikes books and they never disappoint