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Publisher's Summary

One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else.

The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock and gaining access to the consciousness of another person - or to your own.

This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results - happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.

©2019 Brian Tracy and Dan Strutzel (P)2019 Gildan Media

What listeners say about The Science of Influence

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2.5 stars

Nothing extraordinary, but not bad. Set your goals, write them down, then write down a detailed plan for how to achieve those goals and then start working your tail off, working that plan.

1 person found this helpful

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An other winner

I enjoyed how a lot of fluff was cut out and there was direct questions and answers.

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Poor voice and content

Very disapointed with this book/interview to Brian Tracy. Very different from other book I read. Very low and unclear voice.

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  • ben grant
  • 05-20-19

Invaluable content

Brian delivers another great self improvement listen.

The voice is low and the volume was quite high so I heard all the microphone and tappings that were made during recording hence the performance wasn’t it’s best.

But aside from that, it holds great value.