• The Story of Lululemon: Little Black Stretchy Pants

  • By: Chip Wilson
  • Narrated by: Chip Wilson
  • Length: 10 hrs and 59 mins
  • 4.6 out of 5 stars (414 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
The Story of Lululemon: Little Black Stretchy Pants  By  cover art

The Story of Lululemon: Little Black Stretchy Pants

By: Chip Wilson
Narrated by: Chip Wilson
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $24.95

Buy for $24.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. 

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd

What listeners say about The Story of Lululemon: Little Black Stretchy Pants

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    326
  • 4 Stars
    54
  • 3 Stars
    16
  • 2 Stars
    13
  • 1 Stars
    5
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    288
  • 4 Stars
    43
  • 3 Stars
    22
  • 2 Stars
    8
  • 1 Stars
    6
Story
  • 4.5 out of 5 stars
  • 5 Stars
    296
  • 4 Stars
    42
  • 3 Stars
    13
  • 2 Stars
    12
  • 1 Stars
    5

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Score settling second rate business advice

I wanted Chipp's insights into Athleisure, I got Chipp's self serving opinions on corporate governance.

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A unique perspective.

Very cool story that reminded me of Shoe Dog with more cultural lessons. Very cool that it was also narrated by Chip and his family!

4 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Just a little ego?

Wow, this guy is really something else. Story is written with a very bitter tone. Basically praising the people and culture, but under his breath taking credit for EVERYTHING that worked, and laying blame for every misstep. I enjoyed hearing the story, but the ego of the founder could never fit his pants.

3 people found this helpful

  • Overall
    1 out of 5 stars

Little Black Stretchy Pants

Unfortunately not at all what I was expecting. I somehow was expecting a comedy but this didn't seem to be the author's intention.

So goodbye it went.

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Entertaining but revisionist in places

I’ve listened to this twice, so I found the history, the journey and some of the lessons very interesting. In particular, the idea that it is truly possible to keep a unique vision and core values driving a large scale entity is unusual, as those things typically get lost or are not truly supported top to bottom.

On the 2nd listen I did not really like that the book had been revised with updates of Chip’s career .. it seemed like a “chip on the shoulder” move. I’d say it is certainly worth a listen if you are interested in the early history of the company, but as the book goes on, take it with a grain of salt. As Chip asks at one point “Am I the weird uncle in the room?” I think so. But that’s kind of what makes it more interesting. Can a weird uncle really run a multi billion$ entity. The lessons of why could not make it possible are good ones.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

This is not comedy

I should have known from the subtitle: little black stretchy pants.
Simply NOT that interesting.
Lesson learned.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Chip is an Excellent Product Man

So interesting-Chip made a great product using unorthodox marketing. This combination made a world wide positively recognized company. He blazed the way for people and product to grow in ways that were beneficial to both. Loved it!!! Financial and/or creative minds will enjoy this book.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I bought it just to stare at the cover

From his stomping grounds selling snow sport equipment to his meteoric rise to yoga pants.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Screw Christine!

I enjoyed every minute of this book. I learned so much and it gave me a renewed spirit for building my business. One of my lead accounts is run by a Christine that came with the private equity buyout. They have no interest in carrying the business forward other than to increase shareholder value and profit.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Inspiration

Ordinary people can do extraordinary things that can change the course of history. Well done Chip Wilson

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for L.U.
  • L.U.
  • 04-06-20

Learned so much reading this

Loved this book. At par with the likes of Shoe Dog in my opinion, a top class autobiography. He is authentic, honest, doesn't hold back. Many golden nuggets and valuable advice for entrepreneurs. Also loved that he shares his list of favourite business books, allowing me to know what to listen to next.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Fred
  • Fred
  • 07-16-20

Starts slowly. Stick with it.

I bought this because someone else compared it with Shoe Dog which is a brilliant book. As I started listening I was disappointed. It wasn't helped by the narration (Chip himself rather than a professional) and the clips of people narrating their own bits.

However, the book comes into its own in the second half. I am really pleased I stuck with it.

There is a lot to learn from this book and I have altered my thinking as a result.

I recomend you listen to it.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anon
  • Anon
  • 08-18-22

Wow, a master class in scalling

Fantastic read. Brutally honest with lessons that any growing entrepreneur can not only learn from but can also implement no matter where they are on the journey. I’m slightly amazed at the level of honesty in this book about well paid senior executives, mentioned by name. Who’s motives were self first before the organisation. I’ve seen this before but never fully understood it.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 05-11-22

Packed with learning for any business leader who dreams of changing the world

This is an amazing book we’ll told and we’ll read. I have learnt so much from it.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Iliyan
  • Iliyan
  • 01-04-22

Amazing story

Valuable lessons from building a billion dollar business. Thanks, Chip, diving into the details and share the story!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Troy
  • Troy
  • 01-06-20

loved it!

very insightful, educational and inspiring!

I liked the personal touch about his life and how he found a work life balance

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jamie
  • Jamie
  • 04-22-19

Culture is everything

Thoroughly enjoy and rate this book. It’s definitely in my top ten business reads. Fantastic to learn about the journey from single product to going public as well as the challenges that come along with that. Chip’s unwavering dedication to his mission and people is admirable. I really recommend this book to anyone who not only wants to start a business, but change the world.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 07-30-21

Compulsory Reading for Business and Culture

This is one of the best business books you will ever listen to. Chip Wilson takes you through the rise and cultural fall of Lululemon blow by blow. So many lessons within this gem of a book and wonderfully read by the author himself.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kindle Customer
  • Kindle Customer
  • 04-01-21

Amazing insight and very inspirational

Great insight into the beginnings and growth of a global leader in its industry. Highly recommended for anyone interested in Lululemon or in entrupenerial pursuits. Thanks for writing this story.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jasky Singh
  • Jasky Singh
  • 01-18-21

Honest, undiluted and actionable business book

Loved the honesty behind the author’s journey in building a global brand. For an aspiring creative it is great to hear all the nuances and the truths that are usually glossed over. Also great to see the bureaucracy that can dismantle something successful and growing. Lots of actionable insights as well. Loved it.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 06-10-20

Amazing Insight - Could not stop listening!

A review can not describe how good this Audiobook is. This audiobook was made even better as Chip Wilson was the one who narrates it, so you can truly understand how passionate he was about Lululemon as he articulates his emotions through the book. I felt as if the story was being told to me, like Chip was a friend.

A true insight into the growth of a company and owning and industry with no stone left unturned. Chip divulges into everything about his brand, from business models to property development and touches on books to read for leadership, cultural and personal growth. He informs you about his intentions and even his mistakes he has made along the way and how they affected his brand and his personal affiliation down the road.

A truly inspirational listen for any entrepreneur or aspiring brand builder. I could not recommend this book any more!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Melody
  • Melody
  • 03-09-20

A terrific behind the scenes insight...

This book took me a little while to get into, but as it kept going, I was hooked. Whether you're an entrepreneur or a corporate, you'll relate to the challenges of a founder determined to keep his company's mission alive through changing executive and board movements.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Yuri Gricheno
  • Yuri Gricheno
  • 01-11-19

Amazing book, written by an outstanding visionary leader

Chip opens his heart to tell us not only about his professional experience and success as a leader, but to help younger like minded entrepreneurs and professionals to avoid mistakes he made and bad choices he may have took.

It definitely helped me keep dreaming and putting my effort on creating an outstanding brand that values people and culture.

Yuri Gricheno