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Publisher's Summary

The Ten Commandments for Business Failure is a cautionary bible for business leaders from a widely admired elder statesman who has seen and heard it all.
©2008 Donald Keough (P)2008 Penguin

What listeners say about The Ten Commandments for Business Failure

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Insightful and uplifting

I loved listening to this book. Every chapter is a gem filled with stories from a wonderful business leader the author is.
Would like to own a print copy of this book just so I can cherish it better.

1 person found this helpful

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Amazing!


I find this book as a useful reference material in today's world; really grateful for the opportunity to have come across it.

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Lessons from business failures

I really enjoyed it. I learnt a lot on how not to fail in business. So much to implement after this.

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Awesome book

A really great book. Well done and very informative I thought. I would recommend it.

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Always Invert!

As Carl Gustav Jacob Jacobi and most recently Charlie Munger have said "man muss immer umkehren" ie "invert, always invert", and that is exactly what Don Keough has done throughout this book. The solution usually lays within the problem and Don has stated 10 principles (actually 11)that are non negotiable in securing your business's (and more importantly life's) failure, all you have to do is follow them to fail.....or just invert and you WILL succeed!

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  • Robert
  • 12-26-19

Optimistic well founded book

Donald Keough provides a brilliant insight into business failures with an good sense of humour and practical observations.
Great message of remaining optimistic, focussed and positive within your work/personal life while also providing sound warnings against bad situations and business practices.
Highly recommended.