• They Ask, You Answer

  • A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
  • By: Marcus Sheridan
  • Narrated by: Marcus Sheridan
  • Length: 9 hrs and 32 mins
  • 4.8 out of 5 stars (231 ratings)

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Publisher's Summary

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.   

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. 

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

©2019 Marcus Sheridan (P)2019 Gildan Media

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What listeners say about They Ask, You Answer

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Loved it!! - Ell Jay Lindsey

Loved everything about this book. It’s common sense but rarely is utilized as a sales strategy bc of old beliefs.
- Ell Jay Lindsey

2 people found this helpful

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best business book I've read yet!

this book was very enlightening and educational. my company for years has been doing content and videos. but we were not doing a good job of knowing how to utilize it and where to put it on the internet to make it into sales.
highly recommend to read for your business.!

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A Must Read For Any Industry!

If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!

1 person found this helpful

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A-M-A-Z-I-N-G!!!

The #1 most influential book I’ve ever read in my business career was Rich Dad, Poor Dad. This is the #2 most influential book I’ve ever read. It’s a complete mental shift that I’ve always inherently known, but never had the guts to implement. This book is going to transform our company, and in turn we will transform our industry.

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Wish I read this years ago

Excellent book. I agree 100% with concept. Love the practical tips and step by step directions. It’s not just theory. He tells you how to do it. Cannot wait to get started!

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excellent book

Great read and advice.
will be implementing these practices in my business.
Thank you 😊

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Thank you for telling it like it is!

Love how glaringly obvious Marcus’ thoughts are in this book. Of course obvious is sometimes hard to swallow but the validity of They Ask, You Answer are undisputed.

Thank you as always for the insight! (I should be leaving a video review ;-) )

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Cadence

As one of the worlds foremost advocates of audio books Do NOT make this your first listen. Not a personal attack, and candidly I found myself watching my own cadence when speaking to colleagues and the like.

(Accidental Positive Byproduct)

All in all because audio is my most effecient way to consume and take action from others wisdom, I came to like Marcus and really value his sage leadership on a topic I need to enact.

Reccomend setting to 1.15 speed. ;)

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  • KM
  • 11-18-21

Great points but too repetitive

I loved the style, the author deuce ring the audio version is truly a bonus. His enthusiasm and conviction when relating the valuable data made me forget how repetitive some parts were. The data itself is very good, useful and actionable for any business even if you are just yourself like me currently.

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Couldn’t Keep Listening, Narrator ruined it.

A friend recommended this book to me, and I’m sure the content is informative. That being said, I only made it an hour into it before I just couldn’t stand the way Marcus was reading anymore. His vocal inflections while reading were stochastic, and almost made it seem like he was out of breath the whole time. Maybe exasperated is the right word. I’d be interested to see the text version and find out if every sentence actually has two or three commas. He also takes a big breath and a long pause right before saying the last two or three words of every sentence. It makes sense every once and a while for emphasis, but definitely. Not. [inhale]… every-single-sentence.

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  • David Bain
  • 05-09-20

Brilliant book, read with passion

I listened to the original version, read by someone else, but this version is fabulous!

1 person found this helpful

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  • Steve Fudge
  • 04-18-20

Superb, brilliant, awesome

This will bring your business into the 21st century, it's the best 9.32hrs of your time right now.
Just make sure that you implement the changes to your business.

1 person found this helpful

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  • Phill
  • 03-08-20

An Inbound Marketing Must

Really enjoyed this book with loads of light bulbs going off in my head... if you're into inbound marketing this book is great

1 person found this helpful

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  • Beyondizm
  • 07-14-22

going to be blunt

I thought for the the 1st chapter that this was going to be on of them things like you get on YouTube where they just keep repeating the same thing over and to get you to buy something but I did lurn so much from this book it's so hard to start if you want to open up a Internet business and want to know who to drive traffic to your Web sight then this is the book for you AND no this will not happen over night but this is the key to what people don't tell you about Internet business but you do actually start seeing it

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  • Adam DILGER
  • 07-12-22

Brilliant

Great listen. And so in trend. Really valuable insight and it’s a must to implement. Take action

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  • Anonymous User
  • 03-09-22

Brimming with insight

My only crit is that there is probably enough in here for 2 or 3 books.

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  • KhayaR
  • 02-18-22

Information Packed Book

This is one of the brilliant books about content marketing. It's packed with useful information and practical examples. Highly recommend for any content marketer or anyone considering implementing content marketing in their organization.

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  • Kindle Customer
  • 02-03-22

Good book for business owners

very useful for businesses wanting to grow through educating their clients. narration was not wonderful but ok. excited to try implementing some of these strategies

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  • Mr C.
  • 07-21-21

Very well read with memorable stories

After seeing a Marcus Sheridan talk for ActIonCOACH, I bought this for more info and am so pleased I did.

Stories demand reflection and stick in my mind as clear examples & encourage action. The enthusiastic author reads his book which contains no fluff and always shares valuable callbacks that link the content with facts and narrative! I would happily listen again and reflect on the whole, taking inspiration for the parts of marketing I can implement to support the bigger, longer term picture.

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  • s newberry
  • 06-08-21

essential marketing knowledge

found the book more than useful in highlighting the impact simply consistently answering the right questions can have on company performance.

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  • Danielle
  • 07-05-21

Could be a game changer

Can’t wait to implement the recommendations in this book. It provides a clear and compelling road map to transition to an inbound marketing system.
Highly recommend.

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  • Amazon Customer
  • 08-03-20

AMAZING

So much gold in this book! Such simple yet effective practices to implement in any business