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Publisher's Summary

Brought to you by Penguin.

Every time we eat, we have the power to radically transform the world we live in.

Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about, but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death.

Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way?

Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake.

This Is Vegan Propaganda is the empowering and ground-breaking book on veganism that everyone, vegan and sceptic alike, needs to hear.

©2022 Ed Winters (P)2022 Penguin Audio

What listeners say about This Is Vegan Propaganda

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Well written. Everyone should listen

In this book, Ed covers many of the problems created by animal agriculture. Hopefully non vegans will listen and begin the process of becoming vegan.

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A truly incredible thinker of our time - for vegans and non-yet-vegans alike!

As a lawyer and animal rights advocate, I cannot express enough how helpful and structured this book is, and how in awe I am of Ed’s incredible ability to speak about these major systemic issues that pervade our entire ways of life.

Whether you are a vegan needing more thoughtful and irrefutable dinner-table counter arguments, a curious relative or friend of a vegan, or simply someone curious about learning about and helping to change systemic issues, this book is for you! If you are a human, this book is for you!

I would be shocked if this book doesn’t change your life in some respect.

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remarkable dedication to the truth

It's astonishing to realize all of the effort Ed Winters went through to create this book. One read/listen isn't nearly enough. I will be listening repeatedly whenever I have the chance. I wish everyone could take the time to appreciate the author and their message. I would definitely recommend for anyone to read/listen.

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Excellent Read

Well researched and great suggestions. This really cements my recent decision to go vegan!! highly recommend

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Essential Education for Vegans and Activists

Loved it. Ed Winters smartly and simply lays out lesson plan for anyone interested in or currently participating in veganism and it support. He addresses anti-vegan argumentation with charitability and effective reasoning to help you maintain your credibility and sanity when engaging in this type of discourse or debate. Winters provided fantastic arguments and citations on the damages and dangers of animal exploitation practices to our health, our culture, and our planet. Moreover, he offers solutions that can be applied on personal as well as commercial and governmental levels to affect change towards a regenerative and moral future. Winters creates a highly effective and enriching call to action without the need to damn individuals or create unnecessarily incendiary remarks about systemic structures. I feel his position is measured, reasonable, and highly inclusive to those who do partake in animal products. Thank you for the knowledge and motivation to keep working towards the reduction of cruelty and suffering in our society.

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Absolutely brilliant

I would recommend this book to anyone curious about veganism, as well as vegans looking to further inform themselves of the issues. I love that Ed himself read it, it made it a lot more special and enjoyable.

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Very smart book packed with facts and studies.

Ed Winters did a lot of work to get this book together. Every statement and thought process is backed by studies and rational critical thinking.

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Compelling, researched and articulate writing on animals, environment and veganism

I loved this book! Compelling and articulate evidence-based writing on animal agriculture and veganism. Everything was covered with purpose. The author does not repeat or meander.

This seems so well researched it could be used as a high school or college textbook. I imagine students will find it consistently interesting and engaging. Please read it if you are curious, as books on this subject don’t come any better.

Warning: The chapter on animal processing was thorough and the material was so rough, even for me who is quite familiar. Don’t let this stop you from reading the rest. You can always come back to this chapter when you are ready.

Highlights: The advice on talking with others about animal ag and veganism was especially insightful.

The final chapter was the most personal and visionary. I am thrilled with the author’s recommendations. I feel that the more you think about these issues, the more they will resonate.

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this really needs to be mandatory reading

this book has officially changed me forever. I highly encourage everyone to read and allow the information to soak in. all he is doing is giving you information, it is up to you what you do with it so what's the harm in giving it a go? ;)

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truly amazing

outstanding book definitely a must-read I highly suggest to any vegan enthusiasts and vegan I like

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  • Steve Sokalsky
  • 01-07-22

Eloquently put toolkit for anyone interested in veganism

I love the way Ed breaks down all the mess surrounding veganism and the propaganda fed to us from the meat dairy and egg industries.

I love the way the book has been organised as a tool kit to help vegans answer questions offer those curious for themselves.

I recommend this to anyone that's interested in becoming more ethical in their lifestyle through food choices

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  • Henry
  • 01-19-22

Loose construct, a bit rambling, some good points

This whole book is built on the basis of morality, and how we should treat animals. If your okay with killing something for food then it kind of falls apart.
I hunt, have killed and eaten animals but also own dogs. I also come from a family of farmers and my grandfather used to keep cows in his garden, they were happy. According to this book because I eat meat all of the above means I'm a hypocrite and misguided, which I don't think is correct it's not that back and white.
The tone of the book is undoubtedly aimed at converting people to veganism, which I don't mind in the slightest but as the title states it is vegan propaganda.
Humans are a consumer of resources, food is a resource, animals can be a food source and food sources are commodities.. if you can get over the morality of it which I can that's not a hard conclusion to reach.
You can love 1 animal and kill another. This also happens between humans, I care for my family but I don't send my money to stop suffering, to other humans else where which I could do so I am indirectly supporting suffering by not elevating it.
There is also no balance to the argument such as a mention of mixed agriculture systems which involve animals and are incredibly successful.
Overall if you want to be a vegan that's great and you would be doing the world a favour, but if your listening to this for a balanced opinion I'd look somewhere else.
If you want to listen to a decent book around global resources I'd recommend "There is no planet B" that has a far more factual approach to the problems we face as a planet.
Happy the author got a couple of quid out of it.

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  • ANANALKI
  • 01-11-22

This book has changed my mindset for life!

Absolutely brilliant, eye opening and shoving in equal measures.

Clearly explains not only the argument, but also the evidence for many aspects of the topic such as health, environment, psychology and the ethics associated with how we treat the earth and it's inhabitants, many of which the cast majority of the public (including me) are blissfully unaware of, I now feel angry and tricked.

To not know is one thing (very very few are born vegan) but if anyone can read this and not be spurred in to action then they are not the kind of person I would want within my circles.

I feel strongly that once you know the contents of this book, I don't see how you can turn back away from them.

This book has changed my mindset for life!

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  • Anonymous User
  • 01-11-22

A Beacon Of Light

Ed has written an amazing book here, so much so that I will be buying in hardback. So many home truths and scientific reviews squeezed into this one compelling book.

5 people found this helpful

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  • Jody
  • 01-11-22

Astonishing and deeply thought provoking

This book is without doubt the most interesting book out there on the real truth behind the meat industry.
I’ve been vegetarian a few years because of the moral issues, but had no idea what went on in the dairy industry. If anything I’ve discovered most importantly, it’s not “okay to eat dairy because the animals aren’t killed”, but exactly the opposite, the harrowing excruciating way they “live” is appalling.
To anyone who ever owned a pet, whatever it was, a hamster, a cat, a dog, you realise the entire duplicity of how you can adore animals yet nonchalantly consume others who’ve been kept in dreadful conditions for their very short lives.
I had no idea of the impact on the environment, not just the methane, but the amount of crops shipped worldwide that goes into feeding farm animals.
This book will change your life.

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  • natasza
  • 01-09-22

excellent

Extremely well written, well researched, thought provoking. inspiring. Ed is passionate about the subject but not judgemental.

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  • Anonymous User
  • 01-31-22

Every vegan should give this book to their friends

This is a really thorough well written book I'd strongly recommend it to anyone, I plan to buy a paper copy or two for my own family.
I found the audiobook very engaging however I think it's a really widely held belief that humans are omnivores, we have front facing eyes and need meat to live healthy. I think these concepts should have been refuted in the first chapter.

I would have liked to have heard more on the history of veganism in human culture. The book gives the impression that the concept of refraining from eating meat etc is not much older than Ed himself. I think people would be interested to know more about the past such as ancient Greeks Pythagorean diet, Buddhism, Jainism, Christian monks and Islam's opposition to cruelty to animals. I don't think most people know that there were many important historical figures who morally opposed the consumption of animals form every walk of life including artists, writers, philosophers, scientists and even politicians. The vegan philosophy is one that stands on the shoulder of historic giants. The meat eating public would definitely pay more attention if they new their heros would be oppose to their lifestyle choices.

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  • G.P
  • 01-14-22

Absolutely amazing

I have learnt so much from listening to this book, and Ed speaks in such an articulate and intelligent manor. i love how he helps me develop the skills to compose myself when discussing with others. Also, i love when he talks about legality does not equal morality. I truly recommend this book to everyone.

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  • Pamela Roberts
  • 01-14-22

Extremely informative

Hard to listen to but makes clear the realities of what the majority of humans are allowing to happen on their behalf. Very well presented and informative, the narration is excellent

4 people found this helpful

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  • Mipsy
  • 01-12-22

Sussinct and really interesting

This was really well written and had really interesting histories and stories and a lot of little known information I didn't yet know, Ed is a fantastic communicator

4 people found this helpful

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  • Anonymous User
  • 01-08-22

The book the world has been waiting for and needs.

Best book I have ever listened to on veganism. Ed Winters is a skillful author and presets a clear logical and compassionate argument to achieve a better world for all earthlings. Thankyou Ed

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  • Diego
  • 01-13-22

Best case for Veganism since Animal Liberation.

This is the final, decisive case for Veganism.
Ed doesn't leave a gap for the ones on the opposite side of the debate. Every aspect is thoroughly addressed with a perfect balance between empathy and incisiveness.

1 person found this helpful

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  • Brianna franham
  • 04-29-22

Just one little thing

Amazing, would recommend for anyone. My only criticism is the reader pronounced ‘th’ as ‘f’ and was a bit all over the shop with his accent.
Content is mint tho.

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  • Amazon Customer
  • 03-22-22

Thought provoking and well argued.

If you've read or listened to other books about Veganism, this doesn't cover too much new ground, but it's well presented and argued. Ed is a great speaker and his passion certainly comes through. A good starting point if you are new to Veganism and a timely reminder for those already Vegan about why we choose this way of life. The section on pandemics is particularly fitting.

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  • Anonymous User
  • 03-20-22

A must-read for non-vegans, vegetarians and vegans

Ed has written an incredible book, based on his years of research and activism. He is also a great narrator, and keeps you engaged in the content. I would say this book is for all as it will educate non-vegans and vegans of the complexity of the cause. It isn't just about the animals themselves, but the very system of food production we have created that has helped many diseases and pandemics to thrive throughout our own history.
With climate change being a threat to all species and life on our planet, the major thing we can do is change the very systems that are hurting our planet. Aside from Coal, Oil and Gas needing to stay in the ground, we need to reshape our agricultural systems and return land to nature. In western and developed nations, the biggest thing we can do at home is eat a Plant-based diet.

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  • Daniel
  • 03-02-22

Incredible, insightful, informative

Ed presents a well reasoned discussion that is well worth listening to. He doesn't rely on emotional arguments and presents the facts as backed by science and can relate well with meat eaters. Well worth a read, vegan or otherwise.

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  • Pauline Henley
  • 02-13-22

Ed Winters at his absolute best!

A great listen it was thought provoking and made me feel sad, hopeful, informed and in places I even laughed which was an unexpected surprise! Loved the narration, honesty and vulnerability from Ed. A great resource for vegans, non vegans and those who just want to be quietly informed with no fuss or drama. This translated well into an audiobook and I am sure I will listen again on many occasions to improve my ability to speak about veganism with confidence, clarity and without drama but with better advocacy. I would highly recommend.
Thank you for this excellent resource.

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  • Moira
  • 02-09-22

Veganism a true account.

This is Vegan Propaganda is a must read for everyone. Whether you are vegan, vegetarian or a person who eats meat.
If you love animals this booked is packed full of valuable information.
Ed Winter who wrote the book also reads it clearly and eloquently.
This is not a book that is bias towards vegans but a book full of truthfulness and very educational.
I fully recommend this book and believe it should be widely available in schools and places of education and of course available in libraries. It made me so happy to be able to get it on audible so quickly after its release date. Thank you very much Ed.

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  • Anonymous User
  • 02-09-22

Very informative and factual book

Very informative and realistic book in regard to statistics and reality of animal agriculture, as well as the morality side of killing animals and if this is a necessity in current time. All counter-arguments to veganism are addressed in a factual and informative way. Would recommend this book to anyone wanting education and history of the meat industry and veganism. I have eaten meat for 20 years and no longer will after listening to this book.
Well done Ed!

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  • Anonymous User
  • 01-25-22

Well presented logical content

This was a roller coaster of emotions! Even though I’ve been vegan for four years now it was really helpful and interesting to get so much information that I knew nothing about. I went from tears of frustration to being really hopeful that we are in fact progressing in the right direction. Waiting for the right time to share this with my two sisters who are I think nearly ready to confront the truth.
Come on everybody dip in and find out what it’s all about, you’ll be amazed by what is hidden by the big corporations and realise how easy it is to take personal responsibility for so much.