• Traction

  • Get a Grip on Your Business
  • By: Gino Wickman
  • Narrated by: Kevin Pierce
  • Length: 6 hrs and 56 mins
  • 4.7 out of 5 stars (6,446 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $19.95

Buy for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

©2011 Gino Wickman (P)2012 Audible, Inc.

Featured Article: 20 Best Business Audiobooks to Launch Your Next Career Move


From thought leadership pieces on productivity to in-depth programs for organizing your team and inspiring innovation, there are numerous areas you can develop in your career. And whether you want to build your own business or are just looking to develop interpersonal skills, these business audiobooks keep it simple and to the point, drawing your attention in with relevant anecdotes and helpful examples. Discover how to level up your career.

What listeners say about Traction

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    5,039
  • 4 Stars
    965
  • 3 Stars
    281
  • 2 Stars
    86
  • 1 Stars
    75
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    4,027
  • 4 Stars
    948
  • 3 Stars
    277
  • 2 Stars
    64
  • 1 Stars
    53
Story
  • 4.5 out of 5 stars
  • 5 Stars
    3,915
  • 4 Stars
    910
  • 3 Stars
    309
  • 2 Stars
    91
  • 1 Stars
    62

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

this is for 50+ employee companies, not small ones

I thought this was about how to build a company, it's not. its about how to take a medium sized company and improve/automate it. the content is good, but not what I needed for my small business.

37 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Best business & culture building book I've ever read.

I've read almost all of the top books written about building teams, scaling out organizations, building culture, etc. (Rockefeller habits, start with why, good to great, etc. ) and this book tops em all by far.

28 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Not innovative, but a specific process.

There's not really much here that you haven't heard many times before in other business books. The anecdotes and jokes in particular tend to be very tired, and often references other books that the concepts came from. But there is one key way in which it stands out: it presents a list of steps to follow. You certainly could take the book and work through the processes one at a time in your business. (I feel this book is geared to small businesses with 5-200 employees.) That makes it much more practical than many other books. So hey, worth a shot, right?

18 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

awesome system for running a business

Loved this book! Very actionable system for establishing new ways and working and getting everyone on the same page with the company direction.

10 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Love the concept

I love all the concept. Can’t wait to implement the structure level 10 meeting in our dental office. We have meeting but it is a hit and miss because of crazy schedule. This align with my consultant accountability preaching.
Creates less drama in the organization.

9 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

A few Good points, stretched over six hours

In my case, this book was not at all life-changing. All the points in there are valid, the main idea is that in order to have a successful organization, there needs to be systems in place, people to follow them, and have the right people in the right mindset. This is all very obvious.

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Great business advice

What made the experience of listening to Traction the most enjoyable?

I listened to this while the startup I was working for was going through some hard times. The more I listened to it, the more I realized we were on the wrong path. When attorneys spoke to employees about their ideas on how to fix the company, I felt like I was prepared to make a good case for some change.

What did you like best about this story?

I got what I wanted out of this book and don't feel a need to read more - however if I find myself working for another startup company, it might be time to read it again.

Which character – as performed by Kevin Pierce – was your favorite?

Lots of examples and anecdotes. Without it, this would have been a very boring book, but the plentiful real-life examples made it easy to listen to.

Was there a moment in the book that particularly moved you?

Nothing

Any additional comments?

It makes a good point that company mantras might feel cheesy, but they are needed. If you're going through a list of ideals you want your employees to follow, you will soon realize what you want in a person that you hire - and you will realize the employees you have that don't follow your standards.

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Practical Advice

Practical advice that can have immediate benefits for your business, even with partial implementation. The last chapter gives Wickman's recommendation of the sequence in which to implement the described tools, which is different from the order they are presented in proceeding chapters. You may want to listen to the last chapter early so you have this order in mind.

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Actionable insights based on real life experience.

I'd recommend this book if you want to transform your company or are starting a new company. It offers a total solution for operational excellence that impacts every aspect of running a business. Some of the content may seem familiar if you tend to read a lot of business books. (In fact many of the main points are quoting other authors.) But there are several great insights in this book that are not available elsewhere, and they are quite helpful for any business owner or executive leader. This book does a good job of taking the key principles of business success and making them actionable. For example, before reading this book I would think, feel, and say that "I hated meetings". This book changed the way I look at meetings, but it didn't stop there. It then gave me a system on exactly how to conduct great meetings. Now, I can say that "I used to hate poorly planned meetings", but now I cannot emphasize strongly enough the importance of regular meetings, because they are efficient and effective, and necessary for team communication.
After you read this book you WILL have a SYSTEM that you can use to run your business. As it turns out, SYSTEMS are what business is all about.

I gave it 4/5 stars for "performance" because of a few minor enunciation errors made by the narrator which were quite distracting. Articulation matters! Overall - excellent book and definitely worth a listen!

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

MUST READ book for any organization!

Where does Traction rank among all the audiobooks you’ve listened to so far?

When it comes to systemizing your business and implementing accountability programs, this is THE book to read up on.

What other book might you compare Traction to and why?

The E-Myth, Built To Sell, and Work The System.. All books are aimed to structure any company to become more effective and impactful

Was there a moment in the book that particularly moved you?

Mostly when it was covering the accountability systems to keep everyone on track and held accountable

Any additional comments?

Seriously, regardless if your company/organization is small or big, this will help you take control of everything and have a clearer path to success

5 people found this helpful

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Kyle
  • Kyle
  • 01-20-17

Pretty good

Some useful tips and ideas like the scorecard.

For large businesses it's great, but for sole traders far less so.

A few really good ideas came from it, but lots of lists make it hard to follow at times. Fine if you're working at a desk whilst listening, but not for in the car etc.

8 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jay S.
  • Jay S.
  • 07-15-16

outstanding information, will be buying the book

jam packed full of systems and methods to apply to your book I quickly realised I wanted to write everything this down but in the end just listened through and decided I'd buy the book. honestly I'm not even going to buy the kindle version, I'm going to buy the paperback because I want the information on paper. before you buy the audio book or papepr book you can check on the Eos worldwide website for a bunch of free resources but they mostly won't have context without the book.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dean Breyley
  • Dean Breyley
  • 03-06-15

Wish someone had told me of this years ago!!!

Business will be a whole new ball game with this system at your disposal. Easy to adopt and implement and the results are so powerful. Your life will actually change for the better.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Brad
  • Brad
  • 03-26-18

Great audiobook

Packed full of value! I have just ordered the paperback version too so I can go through everything again. I think this book is just what my company needs at the moment, after recently merging with another company, things are a bit all over the place and hopefully the tools etc in this book will pull us all together, and get everyone on the same page.

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Jason
  • Jason
  • 03-04-15

Solid material

Because it is a process driven system the material is dry
The reader is monotone and this doesn't enliven the content
The EOS is a commendable system and worth implementing

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Florin Carare
  • Florin Carare
  • 09-13-22

leadership bible

I would recommend this book to everyone. It is eye opening and helps you to become the leader you need to be.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mark Joseph
  • Mark Joseph
  • 07-04-22

Gamechanger!!

Simply put this is a must read and then re-read many times. So much value, implementing VTO and already feeling the difference.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kindle Customer
  • Kindle Customer
  • 06-11-22

Best business advice I heard so far

This is the only business book I have listened for 3 times and I will probably do it again chapter by chapter. It is mainly for those who need a system in their business to escape the trap of doing everything by themseves or in complete chaos. Warmly recommended!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Alex Chernenko
  • Alex Chernenko
  • 05-22-22

great book. sometimes voice felt like old man.

loved the book. audio and voice - preferred a bit more energetice and lively. sometimes tha narrator felt tired and voice quality lowered sounding like a tired voice of an old man..it happened several times with a few chapters. that is the only comment. book itself is a must for every enterprenuer. can't wait to put these tools into action

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 05-18-22

very informative

must read for a business owner that wants to grow. The audio seems obviously overdubbed at points which is annoying but the content is great.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Learn'g & Doing
  • Learn'g & Doing
  • 09-23-16

great advice with good voice over

excellent tips that every business can benefit from. Worth listening to repeatedly to refine your implementation of the material to a higher degree of sophistication.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 03-26-22

Clear, actionable business Improvement strategies

If you want your business to be more successful, this book has the tools to help you achieve that. The why and how explained well, with accompanying PDF’s to follow after completing the book.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for mrs s garrett
  • mrs s garrett
  • 09-30-21

Great strategy book for every entrepreneur.

So much valuable information in one listen. Now to break it down into bite size pieces and out it all to work.
I can’t express how grateful I am to find this

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 10-06-20

Great listen!

If you own your own business this is a great listen. Many good lessons to take from it.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Aden Omnet
  • Aden Omnet
  • 08-17-20

Magic. Read it twice and implementation now.

It can be alot at first depending where you at I am sure. 1 year later with some more management team member and clear vision in place now this is gold to me.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Dan P.
  • Dan P.
  • 04-25-20

Great content, but unsurprisingly boring

You can't really make this stuff too entertaining, so I agree with some other reviews that say the book could've been a pamphlet. HOWEVER I've started doing a few of the things they suggest, and I don't think I would've started them if they hadn't been repeated to me over and over again over the space of a week.

Oh wow wait a sec..... I bet if I go back and count, they repeat all the important bits at least seven times 🤔

Anyways the system sounds awesome for me, I love organised systems and every chapter just sounded exactly how I WANT to run my business but I just haven't gotten around to it. The system has given me a check list of sorts to tidy up my system and I love it. I think I'm all in, we'll see how the first few things work out...

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Milad S
  • Milad S
  • 01-04-19

Loved it!!

Easy to follow. Provides lots of practical and concrete steps and tools to get the businesses back on track.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Diamond
  • Diamond
  • 09-26-18

A MUST HAVE for entrepreneurs

This is a detailed recipe for how to run a business properly. I Absolutely recommend it

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for blake
  • blake
  • 11-21-17

Amazing business tool

This book is such a mind blowing tool for business, I will keep using it for a long time to come.

.